The Deodorant Stick Market is projected to rise at a CAGR of ~7.1 between 2022 and 2027, Future Market Insights foresees stable growth for the market. Nowadays, consumers demand deodorant sticks with natural ingredients as they are becoming more conscious about the side-effects of the chemicals used in these products. These factors and intensely competitive landscape influence companies to offer products with enhanced qualities that do not irritate the skin. More than 1,200 patents for deodorants with natural ingredients are being filed every year which have led manufacturers to produce deodorant sticks with additional qualities using natural ingredients. For instance, in 2022, Lume Deodorant Company launched all-natural deodorant sticks made with naturally-derived ingredients are aluminium-free, baking soda-free, cruelty-free, and naturally-scented.
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Key Takeaways from the Deodorant Stick Market Study
“Prominent players in the global deodorant stick market are seeking for various natural and ecolabel certifications such as USDA Organic certification, vegan and cruelty free certification, non-GMO, Ecocert certification, and Green Seal certification to have a competitive edge in the market” says an FMI analyst.
Growing consumer’s interest towards daily grooming products, especially among the urban population in emerging nations, is anticipated to propel demand for deodorant stick in the foreseeable future. Majority of the people in urban areas use deodorants as a part of their daily grooming routines. Exposure to newer products as a result of peer association, and higher product visibility in urban areas are some factors expected to further drive demand for personal grooming products. Majority of the population in the BRIC region currently resides in urban areas. The urban population in BRIC is around 85%, 74%, 32%, and 54% in Brazil, Russia, India, and China respectively.
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Who is winning?
Some of the key players operating in the deodorant stick market are The Estée Lauder Companies Inc., Unilever PLC, L’Oréal S.A., Procter & Gamble, Beiersdorf AG, Colgate-Palmolive Company, Mandom Corporation, Lion Corporation, The Body Shop International Ltd., Knowlton Development Corporation, and others.
Several prominent market players are significantly introducing new products in the market to expand their product portfolio, market footprint, and enter into luxury business segment. Besides this, mergers and acquisitions often allows them to gain competitive advantage.
Get Valuable Insights into Deodorant Stick Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global deodorant stick market, presenting historical demand data and forecast statistics for the period from 2022-2027. The study divulges compelling insights on the deodorant stick market based on the product type (with alcohol and alcohol-free), packaging material (glass, metal, and plastic), sales channel (store based retailing {modern retailers and traditional retailers} and online retailing), and other sales channel across six major regions.
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