Dietary Supplements in the Age of Personalized Nutrition

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The Personalized Nutrition Global Market Report 2023 by The Business Research Company, provides personalized nutrition market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.

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According to The Business Research Company’s Personalized Nutrition Global Market Report 2023, the global personalized nutrition market size is expected to grow from $12.48 billion in 2022 to $14.41 billion in 2023 at a compound annual growth rate (CAGR) of 15.50%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global personalized nutrition market size is expected to reach $25.37 billion in 2027 at a CAGR of 15.19%.

The growing prevalence of chronic disease are expected to boost the growth of the personalized nutrition market. Chronic diseases are defined as conditions that are long-lasting and typically cannot be cured completely but can be managed through lifestyle changes and medical treatment. These conditions often develop over time as a result of a combination of genetic, environmental, and behavioral factors. Personalized nutrition is important to cure chronic disease because it considers an individual’s unique genetic makeup, health history, and current health status. This allows for the creation of a customized nutrition plan that targets specific health concerns and addresses any nutrient deficiencies or imbalances.

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The personalized nutrition market is segmented:

1) By Product Type: Personalized Supplements, Personalized Diet Plans, Personalized Beverages, Diseases Based

2) By Form: Tablets, Capsules, Powder, Liquid, Other Forms

3) By Measurement Method: Active Measurements, Standard Measurements

4) By End User: Direct-To-Consumer, Wellness And Fitness Centers, Hospitals And Clinics, Institutions, Food Delivery Services

Product innovation is a key trend in gaining popularity in the personalized nutrition market. Major companies operating in the personalized nutrition market are focused on using advanced technology, such as artificial intelligence, to sustain in the market. For example, in April 2020, BhookhaHaathi, an Indian nutraceutical start-up, launched an AI-based personalized nutrition service. The Al analyses a specific consumer’s profile, groups them with other consumers who share it, predicts their health needs and suggests the required nutrients. The technology anticipates the user’s present and future health status and provides tailored recommendations.

The personalized nutrition market report table of contents includes: