Global Dietary Supplements Market Overview
The global dietary supplements market was valued at USD 151.7 billion in 2023 and is projected to reach USD 278.44 billion by 2030, growing at a CAGR of 7.9% from 2024 to 2030. The market growth is being fueled by increasing consumer awareness about health and wellness, rising demand for personalized nutrition, and the growing adoption of preventive healthcare measures.
Dietary supplements, including vitamins, minerals, protein powders, herbal supplements, and probiotics, have become an integral part of consumers’ daily routines. The demand for these products is being further boosted by the expanding aging population and the increasing prevalence of chronic diseases that promote the need for nutritional support.
Key Drivers of Market Growth
Health and Wellness Trends
As consumers become more health-conscious, the demand for dietary supplements continues to rise. Consumers are increasingly aware of the importance of maintaining a balanced diet and turning to supplements to bridge nutritional gaps. This trend is particularly pronounced among millennials and Generation Z, who seek supplements to enhance energy, immunity, and overall well-being.
Aging Population and Chronic Diseases
The global aging population is a key factor driving growth in the dietary supplements market. As individuals age, their nutritional needs change, leading to an increased demand for supplements that support bone health, heart health, and cognitive function. Moreover, the rising prevalence of chronic diseases, such as diabetes, obesity, and cardiovascular diseases, has spurred interest in dietary supplements that help manage or prevent these conditions.
Increased Focus on Preventive Healthcare
Consumers are shifting towards preventive healthcare, fueling demand for supplements that promote long-term health benefits. Supplements that enhance immunity, improve gut health, and support mental wellness are in high demand. The growing popularity of herbal and natural supplements, alongside the increasing use of probiotics, is contributing to market expansion.
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Regional Insights: Key Developments in Global Markets
Southeast Asia: Vietnam, Thailand, and Singapore
In Vietnam, the dietary supplements market is experiencing growth driven by increasing awareness about nutrition and wellness. The rise in health-conscious consumers, particularly among the urban population, has created new opportunities for supplement brands. Similarly, Thailand is witnessing growth in demand for natural and herbal supplements, especially in the wellness and beauty sectors.
Singapore, known for its robust healthcare infrastructure, has become a key market for dietary supplements. Health-conscious consumers in Singapore are driving the adoption of both local and international supplement brands, especially those that focus on immunity-boosting and anti-aging benefits.
Japan and South Korea
In Japan, dietary supplements have long been a part of daily life, with a particular focus on beauty supplements, probiotics, and supplements for heart health. The aging population in Japan is a major driver of this market, with a growing demand for products that support longevity and vitality.
South Korea is seeing a surge in interest for supplements targeting beauty, energy, and mental wellness. Korean consumers are increasingly turning to supplements for skin health, which has led to the rapid growth of the beauty-from-within market. Both Japan and South Korea are also major hubs for innovation in the supplements industry, with local players developing new formulations using traditional herbs and advanced technologies.
Europe
In Europe, countries such as Germany, France, and the UK are driving the dietary supplements market, with increasing consumer demand for both general wellness and condition-specific products. The demand for plant-based supplements, organic products, and vegan-friendly supplements is particularly high in Western Europe. Regulatory frameworks in the European Union support the growth of safe and effective dietary supplements, fostering trust among consumers.
United States
The US remains one of the largest markets for dietary supplements globally. The growing trend of self-care and preventive healthcare is driving demand for a wide range of supplements, including multivitamins, immune-boosting supplements, protein powders, and plant-based products. The increasing popularity of online shopping for dietary supplements and the rise of subscription-based services is also expanding market reach.
Key Mergers and Acquisitions in the Dietary Supplements Market
Nestlé Acquires The Bountiful Company
Nestlé’s acquisition of The Bountiful Company, a leading manufacturer of dietary supplements and vitamins, is a strategic move to expand its health and wellness portfolio. This acquisition strengthens Nestlé’s position in the global supplements market and enhances its presence in North America.
Herbalife Acquires “Optimum Nutrition”
In a bid to expand its product offerings in the sports nutrition space, Herbalife acquired Optimum Nutrition, a leading brand of protein powders and sports supplements. This acquisition allows Herbalife to target the growing demand for sports and fitness supplements while capitalizing on Optimum Nutrition’s established market presence.
Amway’s Acquisition of “Nutrilite”
Amway has long been a dominant player in the dietary supplements market through its Nutrilite brand. The company’s ongoing investment in expanding its product line and reaching new markets further strengthens Nutrilite’s position in the global market, particularly in emerging economies.
GNC Acquires “The Vitamin Shoppe”
GNC acquired The Vitamin Shoppe, two of the leading retail chains in the US. This merger allows GNC to consolidate its market presence and expand its customer base by offering a wider range of dietary supplements in both physical and online retail channels.
Future Trends in the Dietary Supplements Market
Personalized Supplements
The growing trend of personalized nutrition is expected to drive demand for customized dietary supplements tailored to individual needs. Advances in genomics, microbiome research, and artificial intelligence are enabling the development of personalized supplement formulations that cater to specific health conditions and lifestyle preferences.
Plant-Based and Vegan Supplements
With the rise of plant-based diets, the demand for plant-based dietary supplements is on the rise. Consumers are increasingly seeking supplements made from natural, organic, and vegan ingredients, particularly in markets like the US and Europe.
E-commerce and Direct-to-Consumer Sales
The shift towards online shopping is revolutionizing the dietary supplements market. E-commerce platforms, subscription models, and direct-to-consumer sales are becoming essential channels for supplement brands to reach a wider audience, offering convenience and a personalized shopping experience.
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Dietary Supplements Market segmentation :
By Ingredient
Botanicals
Vitamins
Minerals
Amino Acids
Enzymes
Others
These supplements, which come in different forms, include vitamin D (cholecalciferol), vitamin B (folic acid), vitamin C (ascorbic acid), and vitamin A (carotenoids and retinols). While vitamin E aids in DNA repair and immune system fortification, vitamin A is essential for maintaining eye health and boosting the immune system. During the forecast period in the dietary supplements market, these products are anticipated to be used more frequently, particularly by working professionals and athletes. They are projected to be eaten in the form of multivitamin tablets, powders, and liquids.
By Product
Tablets
Capsules
Powder
Liquids
Soft Gels
Gel Caps
The market for dietary supplements was held by the tablet category in 2023. Dominance with a roughly 44% revenue share. Because tablets have a longer shelf life, the category is more cost-effective, which accounts for their domination. Because they are convenient to use and provide accurate quantities, tablets allay patients’ worries about measuring their medications. Furthermore, tablets are long-lasting and durable, giving market participants the freedom to produce goods in a range of dosages. It is anticipated that consumers’ long-standing familiarity with tablets will further propel this market’s expansion.
By Application
Additional Dietary Supplements
Medicinal Dietary Supplements
Sports Nutrition
By End-User
Infants
Children
Adults
Pregnant Women
Old-Aged
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Learn about the top players driving innovation in the Dietary Supplements Market :
North America Dietary Supplements Market Leading Players:
1. Abbott Laboratories – (USA)
2. Amway Corp. – (USA)
3. Archer Daniels Midland Co. – (USA)
4. Carlyle Nutritionals LLC – (USA)
5. Herbalife International of America Inc. – (USA)
6. Natures Sunshine Products Inc. – (USA)
7. Natures Way Products LLC – (USA)
8. NOW Health Group Inc. – (USA)
9. Nu Skin Enterprises Inc. – (USA)
10. NutriGold Inc. – (USA)
11. Orgenetics Inc. – (USA)
12. Pfizer Inc. – (USA)
13. Church & Dwight Co. Inc. – (USA)
14. The Clorox Company – (USA)
Europe Dietary Supplements Market Leading Players:
1. Arkopharma Laboratories – (France)
2. Bayer AG – (Germany)
3. Glanbia plc – (Ireland)
4. Haleon Plc – (United Kingdom)
5. Reckitt Benckiser Group PLC – (United Kingdom)
6. Sanofi SA – (France)
7. GlaxoSmithKline plc – (United Kingdom)
8. Danisco A/S (DuPont) – (Denmark)
APAC Dietary Supplements Market Leading Players:
1. Suntory Holdings Ltd. – (Japan)
2. Otsuka Holdings Co. Ltd. – (Japan)
3. Himalaya Global Holdings Ltd. – (India)
Get answers to critical questions shaping the Dietary Supplements Market
- What is Dietary Supplements ?
- What is the growth rate of the Dietary Supplements Market?
- Which are the factors expected to drive the Dietary Supplements market growth?
- What is the CAGR at which the Dietary Supplements market will grow during the forecast period?
- What are the different segments of the Dietary Supplements Market?
- Which is the fastest growing region in the Dietary Supplements market?
- What growth strategies are the players considering to increase their presence in Dietary Supplements ?
- What are the upcoming opportunities and trends for the Dietary Supplements Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Dietary Supplements Market?
- Who are the leading companies and what are their portfolios in Dietary Supplements Market?
- What segments are covered in the Dietary Supplements Market?
- Who are the key players in the Dietary Supplements market?
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Get a closer look at the game-changing products driving success :
- Past Size and Competitive Landscape
• Past Pricing and price curve by region
• Size, Share, Size Forecast by different segment
• Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Segmentation A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape Profiles of selected key players by region from a strategic perspective
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