Overview and Scope
Digestive health supplements refer to a nutritional supplement that aids in the breakdown of food and liquids into their chemical constituents, such as carbohydrates, lipids, proteins, and others, so that the body may absorb them as nutrients and utilize them for energy, cell growth, repair, and other functions.
Sizing and Forecast
The digestive health supplements market size has grown rapidly in recent years. It will grow from $15.69 billion in 2023 to $17.39 billion in 2024 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to growing awareness of digestive health, increased incidence of digestive disorders, aging population and digestive health concerns, consumer interest in probiotics and prebiotics, rise in functional food and beverage consumption.
The digestive health supplements market size is expected to see rapid growth in the next few years. It will grow to $26.61 billion in 2028 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising demand for personalized nutrition, expansion of e-commerce platforms for supplement sales, research advances in gut microbiome science, increasing focus on preventive healthcare, adoption of digestive health supplements in developing markets. Major trends in the forecast period include innovation in formulations, incorporation of digestive enzymes in supplements, collaboration between supplements and gut health testing, emphasis on natural and organic ingredients, marketing strategies emphasizing gut-brain connection.
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Segmentation & Regional Insights
The digestive health supplements market covered in this report is segmented –
1) By Product : Prebiotics, Probiotics, Enzymes, Fulvic Acid, Other Product
2) By Form : Capsules, Tablets, Powders, Liquids, Other Form
3) By Distribution Channel : Supermarkets/Hypermarkets, Convenience Store, Specialty Store , Pharmacies , E-Commerce, Other Distribution Channels
North America was the largest region in the digestive health supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digestive health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising prevalence of digestive diseases is expected to propel the growth of the digestive health supplement market going forward. A digestive disease is any health problem that affects the digestive tract. These problems can range from mild to severe. Digestive health supplements such as probiotics, prebiotics, and enzymes help with digestive problems including diarrhea, constipation, inflammatory bowel disease, irritable bowel disease, urinary tract infections, and other gastrointestinal-related digestive problems. For instance, according to the International Foundation for Gastrointestinal Disorders, irritable bowel syndrome is the most common functional GI disorder, with a prevalence rate of 10–15% globally. Additionally, it is one of the most common conditions that requires a visit to the doctor. Thus, the rising prevalence of digestive diseases will increase sales and awareness of digestive health supplements, thereby driving digestive health supplement market growth.
Key Industry Players
Major companies operating in the digestive health supplements market report are Amway Corp., Bayer AG, Pfizer Inc., NOW Foods, Alimentary Health Limited, Garden of Life LLC, Better Body Co., Florastor – Biocodex, Culturelle – i-Health Inc., Pure Encapsulations LLC, Bio K Probiotic Inc., Renew Life Formulas Inc., The Nature’s Bounty Co., Nature Made – Pharmavite LLC, Align -The Procter & Gamble Company, Nature’s Way Products LLC, Schiff Nutrition International, Inc., SmartyPants Inc., Rainbow Light Nutritional systems, Jarrow Formulas Inc., Enzymedica Inc., Thorne Research Inc., New Chapter Inc., Solgar Inc., Gaia Herbs Inc., MegaFood, Country Life LLC, Bluebonnet Nutrition Corporation, Nature’s Plus – Natural Organics Inc., Carlson Laboratories Inc., Irwin Naturals
The digestive health supplements market report table of contents includes:
1. Executive Summary
2. Digestive Health Supplements Market Characteristics
3. Digestive Health Supplements Market Trends And Strategies
4. Digestive Health Supplements Market – Macro Economic Scenario
5. Global Digestive Health Supplements Market Size and Growth
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31. Global Digestive Health Supplements Market Competitive Benchmarking
32. Global Digestive Health Supplements Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Digestive Health Supplements Market
34. Digestive Health Supplements Market Future Outlook and Potential Analysis
35. Appendix
Top Major Players:
Amway Corp.
Bayer AG
Pfizer Inc
Alimentary Health Limited
Garden of Life LLC
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