Overview and Scope
Digital ad spending refers to the amount of money spent on digital advertising, which includes any type of online marketing that uses electronic media channels to advertise a product, service, or company. The digital advertising involves paying for clicks, impressions, or other interactions that drive traffic to a website or other digital property.
Sizing and Forecast
The digital ad spending market size has grown rapidly in recent years. It will grow from $0.6 billion in 2023 to $0.67 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to increased internet penetration, mobile device proliferation, social media growth, data analytics and targeting, e-commerce expansion, video content consumption.
The digital ad spending market size is expected to see rapid growth in the next few years. It will grow to $1.05 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to increasing connected tv advertising, increasing interactive and shoppable ads, privacy regulations and compliance, sustainability and social responsibility, emerging markets growth. Major trends in the forecast period include programmatic advertising, ad fraud prevention, emergence of new ad formats, content marketing integration, cross-channel integration, ai and machine learning integration.
To access more details regarding this report, visit the link:
https://www.thebusinessresearchcompany.com/report/digital-ad-spending-global-market-report
Segmentation & Regional Insights
The digital ad spending market covered in this report is segmented –
1) By Add Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, Other Add Format
2) By Platform: Mobile, Laptop, Desktop
3) By End User: Retail, Health care, Automotive, Media And Entertainment, Education, Transport And Tourism, IT And Telecom
North America was the largest region in the digital ad spending market in 2023. The regions covered in the digital ad spending market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Intrigued to explore the contents? Secure your hands-on sample copy of the report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=10190&type=smp
Major Driver Impacting Market Growth
The increase in tablet and smartphone penetration is expected to propel the growth of the digital ad spending market going forward. Tablets and smartphones refer to mobile devices that allow users to access the internet, run applications, and perform other tasks such as watching videos, gaming, and video calling. The usage of tablets and smartphones for digital content consumption, including digital advertising such as display ads, videos, social media ads, and in-app ads, has significantly increased the importance of mobile devices in the advertising landscape. Advertisers have adapted their strategies to engage their audiences through mobile devices which will drive the growth for the digital ad spending market. For instance, in February 2023, according to Uswitch Limited, a UK-based price comparison and switching service company, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. Moreover, 95% of the 68.3 million UK population, which is 65 million individuals, are expected to own a smartphone by 2025. Therefore, the increase in tablet and smartphone penetration is driving the growth of the digital ad market.
Key Industry Players
Major companies operating in the digital ad spending market report are Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc., Baidu Inc., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Omnicom Group, Publicis Groupe, Tencent Holdings Limited, Adobe Inc., The Trade Desk Inc., Verizon Communications Inc., Twitter Inc., Pinterest Inc., Snap Inc., Roku Inc., Spotify Technology S.A., Expedia Group, TripAdvisor Inc., JD.com Inc., Criteo SA, InterActiveCorp, Datorama Inc., PubMatic Inc., Magnite Inc., Taboola, Outbrain Inc., AdRoll Group, Rubicon Project Inc., Xandr Inc., OpenX, MediaMath Inc.
The digital ad spending market report table of contents includes:
- Executive Summary
- Digital Ad Spending Market Characteristics
- Digital Ad Spending Market Trends And Strategies
- Digital Ad Spending Market – Macro Economic Scenario
- Global Digital Ad Spending Market Size and Growth
- Digital Ad Spending Market Segmentation
- Digital Ad Spending Market Regional And Country Analysis
……………….
- Key Mergers And Acquisitions In The Digital Ad Spending Market
- Digital Ad Spending Market Future Outlook and Potential Analysis
- Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
……………
Table 74: Microsoft corporation Financial Performance
Table 75: Google LLC Financial Performance
Table 76: Meta Platforms Inc. Financial Performance
Table 77: Hulu LLC Financial Performance
Table 78: Ignite Visibility LLC Financial Performance
Explore the trending research reports from TBRC:
https://goodprnews.com/blood-preparation-market-growth/
https://topprnews.com/breastfeeding-accessories-market-growth/
Learn About Us:
The Business Research Company is a market intelligence firm that pioneers in market, company, and consumer research. TBRC’s specialist consultants are located globally and are experts in a wide range of industries that include healthcare, manufacturing, financial services, chemicals, and technology. The firm has offices located in the UK, the US, and India, along with a network of proficient researchers in 28 countries.
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: [email protected]
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
