The Digital Ad Spending Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2024-2033).
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According to The Business Research Company’s Digital Ad Spending Global Market Report 2024, The digital ad spending market size has grown rapidly in recent years. It will grow from $0.6 billion in 2024 to $0.67 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to increased internet penetration, mobile device proliferation, social media growth, data analytics and targeting, e-commerce expansion, video content consumption.
The digital ad spending market size is expected to see rapid growth in the next few years. It will grow to $1.05 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to increasing connected tv advertising, increasing interactive and shoppable ads, privacy regulations and compliance, sustainability and social responsibility, emerging markets growth. Major trends in the forecast period include programmatic advertising, ad fraud prevention, emergence of new ad formats, content marketing integration, cross-channel integration, ai and machine learning integration.
The increase in tablet and smartphone penetration is expected to propel the growth of the digital ad spending market going forward. Tablets and smartphones refer to mobile devices that allow users to access the internet, run applications, and perform other tasks such as watching videos, gaming, and video calling. The usage of tablets and smartphones for digital content consumption, including digital advertising such as display ads, videos, social media ads, and in-app ads, has significantly increased the importance of mobile devices in the advertising landscape. Advertisers have adapted their strategies to engage their audiences through mobile devices which will drive the growth for the digital ad spending market. For instance, in February 2024, according to Uswitch Limited, a UK-based price comparison and switching service company, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. Moreover, 95% of the 68.3 million UK population, which is 65 million individuals, are expected to own a smartphone by 2025. Therefore, the increase in tablet and smartphone penetration is driving the growth of the digital ad market.
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The digital ad spending market covered in this report is segmented –
1) By Add Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, Other Add Format
2) By Platform: Mobile, Laptop, Desktop
3) By End User: Retail, Health care, Automotive, Media And Entertainment, Education, Transport And Tourism, IT And Telecom
Top 5 Major Players:
Advancements in technology are the key trend gaining popularity in the digital ad spending market. Major companies operating in the market are introducing new technologies such as artificial intelligence, augmented reality (AR), virtual reality (VR), machine learning, and blockchain technology to sustain position in the market. For instance, in January 2024, Verizon Media, a US-based technology company that provides technology, communications, information, and entertainment products and services, launched the Next-Gen Solutions suite, which provides relevant ad experiences independent of cookies or mobile app IDs. It uses content and real-time data signals, such as weather, location, and device types, to power machine-learning algorithms that connect advertisers with relevant audiences without the need for user-level profiles or browser storage. Furthermore, Verizon Media’s Next-Gen Buying feature uses machine-learning algorithms to help advertisers connect with relevant audiences without needing cookies, mobile app IDs, browser storage, or creating user-level profiles.
The digital ad spending market report table of contents includes:
1. Executive Summary
2. Digital Ad Spending Market Characteristics
3. Digital Ad Spending Market Trends And Strategies
4. Digital Ad Spending Market – Macro Economic Scenario
5. Global Digital Ad Spending Market Size and Growth
….
31. Global Digital Ad Spending Market Competitive Benchmarking
32. Global Digital Ad Spending Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Digital Ad Spending Market
34. Digital Ad Spending Market Future Outlook and Potential Analysis
35. Appendixis
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
….
Table 74: Microsoft corporation Financial Performance
Table 75: Google LLC Financial Performance
Table 76: Meta Platforms Inc. Financial Performance
Table 77: Hulu LLC Financial Performance
Table 78: Ignite Visibility LLC Financial Performance
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