The Global Market Report 2023 by The Business Research Company, provides digital advertising market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-yearforecast period – 2023-2032.
Learn More On The Digital Advertising Market:
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According to The Business Research Company’s Digital Advertising Global Market Report 2023, the market size is expected to grow from$178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global digital advertising is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%.
The internet user base’s expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers.
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The digital advertising market is segmented:
1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms
2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats
3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals
Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2021, Snapchat, a pioneer in AR ads, launched a studio to assist clients in developing augmented reality advertising and experiences, as part of an effort to popularise the use of technology that can overlay computer-generated pictures over a person’s perspective of the current world. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.
The digital advertising market report table of contents includes:
1. Executive Summary
2. Digital Advertising Market Characteristics
3. Digital Advertising Market Trends And Strategies
4. Digital Advertising Market – Macro Economic Scenario
5. COVID-19 Impact On Digital Advertising Market
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26. Africa Digital Advertising Market
27. Digital Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Digital Advertising Market
29. Digital Advertising Market Future Outlook and Potential Analysis
30. Appendix
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