The Digital Advertising Global Market Report 2021-31 by The Business Research Company describes and explains the global digital advertising market and covers 2016 to 2021, termed the historic period, and 2022 to 2026, termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.
The Digital Advertising Global Market Report 2022 covers digital advertising market drivers, digital advertising market trends, digital advertising market segments, digital advertising market growth rate, digital advertising market major players, and digital advertising market size.
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The digital advertising market report provides in-depth analysis of the impact of COVID-19 on the global digital advertising industry along with revised market numbers due to the effects of the coronavirus and the expected digital advertising market growth numbers for 2022-2031.
The global digital market is expected to grow from $178.60 billion in 2021 to $208.00 billion in 2022 at a compound annual growth rate (CAGR) of 16.5%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The digital advertising market is expected to reach $354.90 billion in 2026 at a CAGR of 14.3%.
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Digital Advertising Global Market Report 2022 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
TBRC’s report covers the Digital Advertising Market segments-
1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Others
2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others
3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Others
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