Overview and Scope
Digital Content Creation refers to the provision of information to digital media, for a target audience in specific settings. It is used for marketing or publication by creating communication channels through different digital formats or mediums such as speech, writing, or any of various arts for self-expression and dissemination.
Sizing and Forecast
The Digital Content Creation market size has grown rapidly in recent years. It will grow from $24.72 billion in 2023 to $28.33 billion in 2024 at a compound annual growth rate (CAGR) of 14.6%. The growth in the historic period can be attributed to rise of social media, increased internet penetration, user-generated content trend, growth of influencer marketing, content monetization opportunities, democratization of creativity.
The Digital Content Creation market size is expected to see rapid growth in the next few years. It will grow to $49.02 billion in 2028 at a compound annual growth rate (CAGR) of 14.7%. The growth in the forecast period can be attributed to interactive and dynamic content, sustainability and eco-friendly practices, cross-platform content creation, data-driven insights for creators, interactive content formats. Major trends in the forecast period include live streaming, ai-powered content creation, podcasting, localization and personalization, integration with emerging technologies, 3d content creation.
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Segmentation & Regional Insights
The Digital Content Creation market covered in this report is segmented –
1) By Components: Tools, Services
2) By Format: Textual, Graphical, Video, Audio, Other Format
3) By Deployment: Cloud, On-premises
4) By Organization Size: Small and Medium Enterprises, Large Enterprises
5) By End-user: Hospitality, Retail, Automotive, Travel and Tourism, Healthcare, Pharmaceuticals, Media and Entertainment, Government, Other End-users,
North America was the largest region in the Digital Content Creation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global Digital Content Creation market report during the forecast period. The regions covered in the Digital Content Creation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Growth in AI adoption is driving the growth of the Digital Content Creation market going forward. Artificial intelligence is a field that combines computer science and large datasets to solve problems. It consists of a group of technologies that allow computers to perform a wide range of advanced functions. Artificial intelligence is used in Digital Content Creation for creating articles, blog entries, social media posts, and product descriptions by leveraging natural language processing (NLP) and machine learning algorithms to interpret user intent and analyze massive volumes of data to generate unique and relevant content. For instance, in May 2022, according to a report published by International Business Machines Corporation (IBM), a US-based technology corporation, according to data from 7,502 enterprises worldwide, the adoption rate of AI internationally increased dramatically and was at 35%, up four points from the previous year. AI is expected to be adopted by 13% more organizations in 2022 than in 2021. 35% of organizations have used AI in their organization, 42% are contemplating AI adoption, and two-thirds (66%) are either executing or planning to use AI to accomplish their sustainability goals. Therefore, the growth in AI adoption is driving the growth of the Digital Content Creation market.
Key Industry Players
Major companies operating in the Digital Content Creation market report are Microsoft Corporation, PicsArt Inc., Adobe Systems Incorporated, Cascade Parent Limited, Acrolinx GmbH, Integra Software Service, MarketMuse Inc., Quark Software Inc., Canva, Apple Inc., Aptara Inc., Trivantis Corporation, Google LLC, Avid Technology Inc, Digital 360, Autodesk Inc., Blender Foundation, Maxon Computer GmbH, Pixologic Inc., TechSmith Corporation, Serif Ltd., NewTek Inc., Blackmagic Design Pty. Ltd., Toon Boom Animation Inc., Unity Technologies, Epic Games Inc., SideFX, Dassault Systèmes SE, The Foundry Visionmongers Ltd., Wondershare Technology Co. Ltd., PreSonus Audio Electronics Inc., CyberLink Corp., Cheetah Mobile Inc, Articulate Global Inc., Alteryx Inc., Alibaba Group Holding Limited, Reallusion Inc., MAGIX Software GmbH, Smith Micro Software Inc., Maxwell Render, Pixlr
The Digital Content Creation market report table of contents includes:
1. Executive Summary
2. Digital Content Creation Market Characteristics
3. Digital Content Creation Market Trends And Strategies
4. Digital Content Creation Market – Macro Economic Scenario
5. Global Digital Content Creation Market Size and Growth
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31. Global Digital Content Creation Market Competitive Benchmarking
32. Global Digital Content Creation Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Digital Content Creation Market
34. Digital Content Creation Market Future Outlook and Potential Analysis
35. Appendix
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