Overview and Scope
Digital education content refers to educational materials, resources, and learning experiences created, distributed, and accessed through digital technologies and platforms. It offers flexible, engaging, and personalized learning experiences, leveraging technologies such as AI and gamification to enhance teaching and learning outcomes across various subjects and educational levels.
Sizing and Forecast
The digital education content market size has grown rapidly in recent years. It will grow from $47.46 billion in 2023 to $55.72 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to growing internet penetration, rising adoption of smartphones and tablets, government initiatives promoting digital learning, high penetration of internet-enabled digital devices, increased demand for customized learning experiences.
The digital education content market size is expected to see rapid growth in the next few years. It will grow to $106.88 billion in 2028 at a compound annual growth rate (CAGR) of 17.4%. The growth in the forecast period can be attributed to focus on enhancing learning engagement, the rise of mobile learning, the rising cost of traditional education, the growth of online learning, the demand for lifelong learning, the rise of microlearning. Major trends in the forecast period include artificial Intelligence (AI)-powered tutoring and mentoring, content curation and aggregation, social learning platforms, interactive content, gamification, and innovations in educational technology.
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Segmentation & Regional Insights
The digital education content market covered in this report is segmented –
1) By Type: Textual, Graphical, Video, Audio, Simulation
2) By Content Type: Educational, Entertainment
3) By Delivery Mode: Web-Based Content, Mobile Applications, Offline Accessible Content
4) By End-User: K-12, Higher Education
North America was the largest region in the digital education content market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital education content market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increased adoption of e-learning is expected to propel the growth of the digital education content market going forward. E-learning refers to using digital technologies to deliver educational content and facilitate learning outside traditional classroom settings. This adoption of e-learning is due to technological advancements, flexibility, convenience, and cost-effectiveness. Digital education content serves as the backbone of e-learning, enabling the creation, delivery, and management of educational experiences in online and blended learning environments. For instance, in January 2022, according to the World Economic Forum, a Switzerland-based non-governmental organization, the number of students enrolled in online education surged from 71 million in 2020 to 92 million in 2021. Therefore, the increased adoption of e-learning drives the digital education content market.
Key Industry Players
Major companies operating in the digital education content market report are International Business Machines Corporation; Adobe Inc.; Linkedin Corporation; Pearson Education; Graham Holdings Co.; New Oriental Education and Technology Group Inc.; McGraw-Hill Education Inc.; Aptara Inc.; Cengage Learning Holdings II Inc; TAL Education Group; 2U Inc; Udemy Inc.; Skillsoft Corp.; Coursera Inc.; Think & Learn Pvt. Ltd.; Duolingo Inc.; Saba Software; D2L Corp.; Vedantu Innovations Pvt. Ltd.; Udacity Inc.; Edutech; Integra Software Services Pvt. Ltd.; Articulate Global Inc.; Hurix System Pvt. Ltd.; MPS Limited; City and Guilds Group; Discovery Education Inc; edX Inc; Totara Learning Solutions Ltd.; Allen Interactions Inc.; Oxford University Press
The digital education content market report table of contents includes:
1. Executive Summary
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