Overview and Scope
Digital experience platform refers to an integrated software framework that manages digital experience across various platforms. The purpose of digital experience platform commonly known as DXP is to provide a centralized way to build, manage and optimize the content creation and digital journey. Digital experience platforms include content management, asset management, commerce, customer relationship management, and analytics.
Sizing and Forecast
The digital experience platform market size has grown rapidly in recent years. It will grow from $11.73 billion in 2023 to $13.01 billion in 2024 at a compound annual growth rate (CAGR) of 10.8%. The growth in the historic period can be attributed to rise of digital transformation initiatives, evolution of content management systems (cms), proliferation of digital channels, integration of analytics and insights, adoption of multichannel experiences..
The digital experience platform market size is expected to see rapid growth in the next few years. It will grow to $20.42 billion in 2028 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to innovation in content collaboration and workflow optimization, subscription-based and service-oriented models, focus on environmental sustainability, continued adoption of low-code and no-code development, expansion of augmented and virtual reality (ar/vr) experiences, voice and conversational interfaces.. Major trends in the forecast period include environmental and accessibility considerations, personalization and customer-centric experiences, multichannel and omnichannel experiences, headless cms and decoupled architectures, integration of ai and machine learning..
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Segmentation & Regional Insights
The digital experience platform market market covered in this report is segmented –
1) By Component: Platform, Services
2) By Deployment: Cloud, On-Premises
3) By Application: Business-to-Consumer, Business-to-Business, Other Applications
4) By Vertical: Retail, BFSI, Travel & Hospitality, IT & Telecom, Healthcare, Manufacturing, Media and Entertainment, Public Sector, Other Verticals
5) By Organisation size: Large Enterprise, Small & Medium Enterprise
North America was the largest region in the digital experience platform market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital experience platform market market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The growing deployment of cloud-based services is expected to propel the growth of the digital experience platform market. Cloud adoption is an approach that aims to increase the scalability of internet-based database capabilities while lowering costs and risks. To accomplish this, organizations use cloud computing, or remote computers housed on the internet to store, manage, and process essential data. For instance, according to a survey conducted by the technological research and consulting firm, Gartner in April 2021, public cloud services are predicted to grow by 23.1 % to $332.3 billion in 2021, up from $270 billion in 2020 to fulfill the demand of a sudden shift in cloud-based services. Furthermore, the global health crisis of COVID-19 has emerged as an opportunity for the cloud business, with a significant increase in cloud use across varied industries internationally. Therefore, the increase in deployment and spending on cloud-based services will drive the digital experience platform industry.
Key Industry Players
Major companies operating in the digital experience platform market market report are Adobe Inc., Oracle Corporation, SAP SE, The International Business Machines Corporation, Microsoft Corporation, Salesforce Inc., Open Text Corporation, Simple DirectMedia Layer, Sitecore, Acquia Inc., Jahia Solutions Group SA, Episerver, Squiz, Bloomreach Inc., Liferay Inc., Kentico Software, censhare, Progress Sitefinity, SDL Tridion, Crownpeak Technology Inc., Optimizely, Firelay Cloud Services, SWEETYET DEVELOPMENT LIMITED, Siteimprove, CoreMedia AG, e-Spirit AG, Elcom International, Ingeniux Corporation, Agility CMS, Zesty. io Platform Inc.
The digital experience platform market market report table of contents includes:
1. Executive Summary
2.Digital Experience Market Characteristics
3.Digital Experience Market Trends And Strategies
4.Digital Experience market analysis
5. Digital Experience Market Size And Growth
6. Digital Experience Segmentation
7. Digital Experience Regional And Country Analysis
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27.Digital Experience Competitive Landscape And Company Profiles
28.Digital Experience Key Mergers And Acquisitions
29.Digital Experience Future Outlook and Potential Analysis
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