Digital Gift Card Global Market is Projected to Experience a Growth Rate of 17.1% CAGR, Reaching over $932.11 Billion By 2028 | Walmart Inc., Amazon.com Inc., Target Brands Inc., Fiserv Inc., Apple Inc.

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Overview and Scope
Digital gift cards can be sent to the recipient’s email address and used online or in stores. They are an electronic version of physical gift cards. Digital gift cards are frequently used in developing strategies to promote businesses, raise brand awareness, cut down on fraud, and draw in new clients. The digital gift card is used as an alternative form of payment for goods and services at a specific store or business store.

Sizing and Forecast
The digital gift card market size has grown rapidly in recent years. It will grow from $418.74 billion in 2023 to $495.05 billion in 2024 at a compound annual growth rate (CAGR) of 18.2%. The growth in the historic period can be attributed to rise of mobile payments, contactless payments, increased gifting culture, social media integration, seasonal promotions and holidays.

The digital gift card market size is expected to see rapid growth in the next few years. It will grow to $932.11 billion in 2028 at a compound annual growth rate (CAGR) of 17.1%. The growth in the forecast period can be attributed to enhanced personalization features, environmental sustainability, innovative redemption options, cross-platform compatibility, expansion in emerging markets. Major trends in the forecast period include mobile app integration, subscription-based gifting services, augmented reality (AR) experiences, blockchain for digital gift security, corporate gifting programs.

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Segmentation & Regional Insights
The digital gift card market covered in this report is segmented –
1) By Functional Attribute: Open Loop Gift Card, Closed Loop Gift Card
2) By Business Type: Business to Business (B2B), Business to Consumer (B2C)
3) By Application: Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, Other Applications

North America was the largest region in the digital gift card market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital gift card market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
The surge in awareness of digital payment is expected to propel the growth of the digital gift card market going forward. Digital payments are payments, made via digital or internet channels without the exchange of actual money. The gift cards are quickly purchased and used at critical businesses including grocery stores and online-only retailers as a mode of digital and contactless payment option. Due to the simplicity of sending and using digital gift cards as a contactless payment method, their popularity has surged. For instance, according to the report published by the Ministry of Electronics & IT, an Indian-based executive agency, digital payment transactions have increased significantly over the past four years, from 3,134 crores ($ 3.96 Million) in FY 2018–19 to 5,554 crores ($ 7.02 Million) in FY 2020–21. As of February 2022, there have been 7422 crores ($ 9.38 million) reported digital transactions during the current fiscal year, or FY 2021–2022. Furthermore, according to Payments Cards & Mobile, a UK based-based payments industry magazine, in 2021, 82% of Americans are using digital payments, in-store checkout using a mobile phone and/or QR code, and browser-based or in-app internet transactions. Therefore, the surge in awareness of digital payments is driving the growth of the digital gift card market.

Key Industry Players
Major companies operating in the digital gift card market report are Walmart Inc., Amazon.com Inc., Target Brands Inc., American Express Company, PayPal Holdings Inc., Fiserv Inc., Loop Commerce Inc., Blackhawk Network Holdings Inc., InComm Payments, Apple Inc., First Data Corporation, Treatful Inc., Stored Value Solutions, Prezzee, Givex Corporation, Yiftee Inc., Qwikcilver Solutions Pvt Ltd, Tango Card, Giftango Corporation, Buyatab Online Inc., Paytronix Systems Inc., GiftbitInc, Rixty Inc., GiftRocket Inc., eGifter LLC, Giftogram Inc., Giftly Inc., National Gift Card Group, SVM Global Limited, Giveter Inc., The Gift Card Café LLC, Eagle Eye Solutions Group plc

The digital gift card market report table of contents includes:
1. Executive Summary