The Digital Intelligence Platform Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Digital Intelligence Platform Global Market Report 2024, The digital intelligence platform market size has grown rapidly in recent years. It will grow from $15.42 billion in 2023 to $18.37 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%. The growth in the historic period can be attributed to data explosion, growing online presence, evolving customer expectations, regulatory compliance, social media impact, demand for competitive insights, strategic marketing investments..
The digital intelligence platform market size is expected to see rapid growth in the next few years. It will grow to $36.72 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to greater emphasis on privacy, continuous monitoring for compliance, customization for industry-specific needs, augmented analytics adoption, focus on actionable insights.. Major trends in the forecast period include real-time analytics, cybersecurity and data privacy, cloud computing adoption, automation and intelligent process automation (ipa), collaborative and open ecosystems..
The increase in demand for mobile applications is significantly contributing to the growth of the digital intelligence platform market. A mobile application, more commonly known as an app is a category of software application created specifically to run on mobile devices like smartphones and tablets. Smartphone users download and rely on more mobile applications and every use case is getting a dedicated application for making it easier for mobile users to access that service. Digital intelligence platforms make use of user data generated from mobile phone apps to come up with useful insights for businesses on user engagement, customer preferences, and new trends. For instance, in 2022, according to Business Standard Private Limited, an Indian-based English-language daily edition newspaper published, the US users spent $8.5 billion on apps in 2021 on the top 100 non-game mobile apps offering subscriptions. Therefore, increasing demand for mobile applications will drive the digital intelligence platform market.
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The digital intelligence platform market covered in this report is segmented –
1) By Component: Data Management, Analytics, Performance monitoring tools, Engagement Optimization
2) By Enterprise Type: Small Enterprises, Medium and Large Enterprises
3) By Touchpoint: Web, Email, Mobile, Social Media, Company Website, Kiosks and Point-Of-Sale (POS)
4) By Industry Vertical: Manufacturing, Travel and Tourism, Media and Entertainment, Retail and E-Commerce, IT and Telecommunications, Healthcare and Life Sciences, Other Industries.
Top Major Players:
Adobe Systems Inc.
SAS Institute Inc.
Google LLC
Evergage Inc.
Mixpanel Inc.
North America was the largest region in the digital intelligence platform market in 2023.
Major companies operating in the digital intelligence platform market are focusing on innovative solutions, such as entity enrichment and attribution tools, to provide reliable services to customers. Entity enrichment and attribution tools in digital intelligence platforms enhance data by adding context and attributes to entities, facilitating deeper insights and analysis. For instance, in December 2022, Chorus Intelligence Ltd, a US-based software company launched Chorus Intelligence Suite (CIS). Chorus Intelligence Suite (CIS) is a digital intelligence platform that provides advanced data search, analysis, cleansing, and evidence enrichment tools with one platform, one dashboard, and one login. Chorus Intelligence Suite (CIS) is designed to simplify data for law enforcement, financial and corporate institutions, and government agencies. This suite provides federated search and enrichment for the users to leverage an entity enrichment and attribution tool to query any entity and bulk search across internal files, consented data, and over 200 social media platforms.
The digital intelligence platform market report table of contents includes:
1. Executive Summary
2. Digital Intelligence Platform Market Characteristics
3. Digital Intelligence Platform Market Trends And Strategies
4. Digital Intelligence Platform Market – Macro Economic Scenario
5. Global Digital Intelligence Platform Market Size and Growth
….……
31. Global Digital Intelligence Platform Market Competitive Benchmarking
32. Global Digital Intelligence Platform Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Digital Intelligence Platform Market
34.Digital Intelligence Platform Market Future Outlook and Potential Analysis
35. Appendix
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