Overview and Scope
Digital marketing software refers to a set of software solutions that are utilized for the marketing of brands in order to reach out to potential customers online and through other digital communication channels by performing activities such as targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods.
Sizing and Forecast
The digital marketing software market size has grown rapidly in recent years. It will grow from $79.07 billion in 2023 to $94.78 billion in 2024 at a compound annual growth rate (CAGR) of 19.9%. The growth in the historic period can be attributed to emergence of online platforms, data analytics advancements, mobile device proliferation, social media influence, globalization and market expansion.
The digital marketing software market size is expected to see exponential growth in the next few years. It will grow to $203.49 billion in 2028 at a compound annual growth rate (CAGR) of 21.0%. The growth in the forecast period can be attributed to e-commerce expansion, privacy and compliance focus, expansion of video marketing, emergence of new marketing channels, integration with corm and sales tools. Major trends in the forecast period include AI and machine learning integration, increasing digitalization, technological advancements, multi-channel marketing, customer experience (CX) focus.
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Segmentation & Regional Insights
The digital marketing software market covered in this report is segmented –
1) By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions
2) By Services: Professional Services, Managed Services
3) By Deployment: Cloud, On-Premise
4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs)
5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries
North America was the largest region in the digital marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising popularity of location-based, video, and social media advertising is expected to propel the growth of the digital marketing software market going forward. Location-based advertising refers to the practice of delivering targeted ads to consumers based on their geographic location. Social media platforms like Facebook and Instagram offer location-based advertising options that allow businesses to target users based on their location data. Due to the visual aspect of social media networks, individuals can establish a visual identity and increase brand exposure across large audiences. A component of its digital transition is the sales and marketing section. For instance, in April 2023, according to Hootsuite, a Canada-based software company, more than 4.74 billion people across the world used social media, and in 2022, the number of social media users increased by 4.2%. Therefore, the rising popularity of location-based, video, and social media advertising is driving the growth of the digital marketing software market.
Key Industry Players
Major companies operating in the digital marketing software market report are Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., Marketo Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Etison LLC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., MarketBright Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.
The digital marketing software market report table of contents includes:
- Executive Summary
- Digital Marketing Software Market Characteristics
- Digital Marketing Software Market Trends And Strategies
- Digital Marketing Software Market – Macro Economic Scenario
- Global Digital Marketing Software Market Size and Growth
- Digital Marketing Software Market Segmentation
- Digital Marketing Software Market Regional And Country Analysis
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- Key Mergers And Acquisitions In The Digital Marketing Software Market
- Digital Marketing Software Market Future Outlook and Potential Analysis
- Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 76: Alphabet Inc. Financial Performance
Table 77: Microsoft Corporation Financial Performance
Table 78: Facebook lnc. Financial Performance
Table 79: International Business Machines Corporation Financial Performance
Table 80: Oracle Corporation Financial Performance
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