The global Digital Signage market was valued at USD 24.68 billion in 2022 and expected to grow at a CAGR of 8.6% during the forecast period.
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In order to communicate information or adverts to a specified audience, digital signage is used. The way businesses, organisations, and institutions interact with their stakeholders—including clients, staff, and employees—has been revolutionised by technology. Digital signage displays come in a variety of sizes, from little screens in retail establishments to enormous ones in arenas and public places. They can also be in many other shapes and sizes, such as LCD and LED screens, projectors, and video walls. It is possible to tailor the content shown on these screens to the audience’s preferences; it can include anything from text and photos to videos and interactive content.
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Some of the key players operating in the market are:
• ADFLOW Networks
• BrightSign, LLC
• Cisco Systems, Inc.
• Intel Corp.
• KeyWest Technology, Inc.
• LG Electronics (LG Corp.)
• Microsoft Corp.
• NEC Display Solutions
• Omnivex Corp.
• Panasonic Corp.
• SAMSUNG
• Scala Digital Signage
• Winmate Inc.
• Others
Segments
By Type
• Video Walls
• Video Screen
• Transparent LED Screen
• Digital Poster
• Kiosks
• Others
By Component
• Hardware
• Software
• Services
By Technology
• LCD
• LED
• Projection
By Content
• Broadcast
o News
o Weather
o Sports
o Others
• Non-Broadcast
By Screen Size
• Below 32 Inches
• 32 to 52 Inches
• More than 52 Inches
By Location
• In-store
• Out-store
By Application
• Retail
• Hospitality
• Entertainment
• Stadiums & Playgrounds
• Corporate
• Banking
• Healthcare
• Education
• Transportation
By Geography
North America,U.S.,Canada,Mexico,Europe,Germany,U.K.,France,Italy,Spain,Russia,Rest of Europe,Asia Pacific,China,Japan,India,Australia,Korea,Rest of Asia pacific,South America,Brazil,Argentina,Colombia,Rest of South America,Middle East & Africa,UAE,Saudi Arabia,Egypt,Oman,Kuwait,South Africa,Rest of MEA
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Key Points:
- Define, describe and forecast Digital Signage product market by type, application, end user and region.
- Provide enterprise external environment analysis and PEST analysis.
- Provide strategies for company to deal with the impact of COVID-19.
- Provide market dynamic analysis, including Digital Signage driving factors, market development constraints.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Keep up with international Digital Signage trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
- Analyze the Digital Signage opportunities of stakeholders and provide market leaders with details of the competitive landscape.
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