The Business Research Company’s Direct Mail Advertising Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The Direct Mail Advertising Global Market Report 2023 evaluates direct mail advertising market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global direct mail advertising market is expected to grow from $83,971.0 million in 2027 at a rate of 2.5%. The market is then expected to grow at a CAGR of 3.8% from 2027 and reach $101,268.5 million in 2032.
The rise in government support is likely to contribute to the growth of the direct mail advertising market during the forecast period. For example, in May 2022, a new bill introduced by the US Senate may force technology giants like Google and Facebook to break up their digital advertising business in order to ensure transparency. The bill, if passed, would ban companies processing more than $20 billion in ad business annually from participating in more than one part of the digital ad process. Therefore, the rise in government support will aid the growth of the direct mail advertising market going forward.
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The direct mail advertising market segments in the report are:
1) By Type: Postcards; Self-Mailers; Letters And Envelop; Dimensional Mailers; Catalogs
2) By End User: Retail; Banks And Financial Institutions; Transportation; Media And Entertainment; Government; Other End-Users
3) By Enterprise Size: Large Enterprise; Small And Medium Enterprise
The table of contents in TBRC’s direct mail advertising market report includes:
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