The Business Research Company’s latest report Direct Mail Advertising Global Market Report 2020 covers Direct Mail Advertising market drivers, Direct Mail Advertising market trends, Direct Mail Advertising market segments, Direct Mail Advertising market growth rate, Direct Mail Advertising market major players, and Direct Mail Advertising market size. The report provides in-depth analysis of the impact of COVID-19 on the Direct Mail Advertising industry, along with revised market numbers due to the effects of the coronavirus.
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Direct Mail Advertising Global Market Report 2020 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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The global direct mail advertising market is expected to grow from $66.84 billion in 2019 to $67.34 billion in 2020 at a compound annual growth rate (CAGR) of 0.75%. The direct mail volume was down in the first quarter; however, the COVID-19 outbreak favored this market as some of the biggest brands have adopted direct mail advertising during the lockdown period. The pandemic has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities. With consumers staying at home over the past few months due to the pandemic, direct mail has become a marketing strategy to reach the consumers at home. The market is then expected to reach $70.66 billion in 2023 at a CAGR of 1.62%.
The report covers the Direct Mail Advertising market’s segments-
1) By Type: Postcards, Self-Mailers, Letters And Envelopes, Dimensional Mailers, Catalogs.
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