Direct Selling Establishments Global Market Growth Analysis, Industry Insights, Outlook 2023 To 2032

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The Direct Selling Establishments Global Market Report 2023 by The Business Research Company, provides direct selling establishments market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.

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According to The Business Research Company’s Direct Selling Establishments Global Market Report 2023, the global direct selling establishments market size will grow from $688.45 billion in 2022 to $763.85 billion in 2023 at a compound annual growth rate (CAGR) of 11%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global direct selling establishments is expected to grow to $1,125.52 billion in 2027 at a CAGR of 10.2%.

The need for additional income opportunities in developing and underdeveloped countries has been a driving factor in the direct selling establishments market. According to The Associated Chambers of Commerce and Industry of India (Assocham), the direct selling industry will reach $2169 million by 2021 in India. Direct selling could be a viable income source, even if someone wants to do it part-time. Direct selling, in the long term, promotes self-employment and financial independence. The ASSOCHAM paper also reveals that the average sale of each participant in India is about $300 per year. The need for additional income opportunities is expected to drive the direct selling establishments market during the forecast period.

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The direct selling establishments market is segmented:

1) By Type: Single-Level Marketing, Multi-Level Marketing

2) By Products: Wellness, Services, Home And Family Care, Personal Care, Clothing And Accessories, Leisure And Educational, Other Products

3) By Price Range: Premium, Mid-Range, Economy

Increased demand for online shopping restrains the market for direct-selling establishments. E-commerce platforms offer more discounts on products compared to direct selling, encouraging consumers to switch from direct-selling establishments to online shopping portals. Direct selling platforms are now changing the business model so that they can survive in the market. For instance, in India, direct selling platforms such as Amway, Oriflame, and Tupperware started selling products through e-commerce portals such as Flipkart, Snapdeal, eBay, and Amazon, which is a disruption in the direct-sales business model. A few companies, such as Hindustan Unilever, have closed their direct-to-home model, HUL Network, and re-launched their Aviance beauty products and Ayush remedies on Amazon. According to Oberlo, by 2024, global online sales are expected to reach $6.4 trillion, and this is reducing the revenue of most direct-selling organizations.

The direct selling establishments market report table of contents includes: