The Direct Selling Establishments by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Direct Selling Establishments, The direct selling establishments market size has grown steadily in recent years. It will grow from $223.18 billion in 2023 to $233.75 billion in 2024 at a compound annual growth rate (CAGR) of 4.7%. The growth in the historic period can be attributed to strong economic growth in emerging markets, rise in disposable income, consumers’ increasing desire to inspect and authenticate products before purchase, and need for additional income opportunities.
The direct selling establishments market size is expected to see steady growth in the next few years. It will grow to $276.86 billion in 2028 at a compound annual growth rate (CAGR) of 4.3%. The growth in the forecast period can be attributed to government support, rising urbanization, low cost of starting a multi-level marketing (mlm) start-up, and rising population. Major trends in the forecast period include focus on tackling disinformation in the industry, increasing investments, artificial intelligence (ai), geographic expansions and mergers and acquisitions.
The need for additional income opportunities in developing and underdeveloped countries has been a driving factor in the direct selling establishments market. According to The Associated Chambers of Commerce and Industry of India (Assocham), the direct selling industry will reach $2169 million by 2021 in India. Direct selling could be a viable income source, even if someone wants to do it part-time. Direct selling, in the long term, promotes self-employment and financial independence. The ASSOCHAM paper also reveals that the average sale of each participant in India is about $300 per year. The need for additional income opportunities is expected to drive the direct selling establishments market during the forecast period.
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The direct selling establishments market covered in this report is segmented –
1) By Type: Single-Level Marketing, Multi-Level Marketing
2) By Product: Wellness, Cosmetics And Personal Care, Household Goods And Durables, Clothing And Accessories, Financial Services, Books, Toys, Stationery, Foodstuff And Beverages, Other Products
3) By Price Range: Premium, Mid-Range, Economy
Artificial Intelligence (AI) in the direct selling business is an emerging trend shaping the direct selling establishment market. AI in the direct selling business is used to collect and analyse data about the customer, deliver highly intelligent automated customer service, and also help predict the re-stocking volume for product inventories. For example, AI helps in personalised email marketing, which is helpful for product recommendations and drip campaigns using the past behavioural data of the user. Chatbots are available at all hours and help in generating new leads and assisting customer service. For instance, Ventaforce is AI-powered direct selling software that simplifies product categorization, lowers the risk of downtimes or failures, and increases savings from operations.
The direct selling establishments market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
Major Players:
- Amway Corp
- Herbalife Nutrition Ltd.
- Natura
- Vorwerk & Co. KG
- Nu Skin Enterprises Inc.
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