Overview and Scope
Direct selling establishments are businesses that are engaged in non-store retailing of merchandise, except e-commerce, mail-order, and vending machine sales. The entities operating in this industry go to the customer’s location rather than the customer coming to them, such as in door-to-door sales.
Sizing and Forecast
The direct selling establishments market size has grown steadily in recent years. It will grow from $223.18 billion in 2023 to $233.75 billion in 2024 at a compound annual growth rate (CAGR) of 4.7%. The growth in the historic period can be attributed to strong economic growth in emerging markets, rise in disposable income, consumers’ increasing desire to inspect and authenticate products before purchase, and need for additional income opportunities.
The direct selling establishments market size is expected to see steady growth in the next few years. It will grow to $276.86 billion in 2028 at a compound annual growth rate (CAGR) of 4.3%. The growth in the forecast period can be attributed to government support, rising urbanization, low cost of starting a multi-level marketing (mlm) start-up, and rising population. Major trends in the forecast period include focus on tackling disinformation in the industry, increasing investments, artificial intelligence (ai), geographic expansions and mergers and acquisitions.
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Segmentation & Regional Insights
The direct selling establishments market covered in this report is segmented –
1) By Type: Single-Level Marketing, Multi-Level Marketing
2) By Product: Wellness, Cosmetics And Personal Care, Household Goods And Durables, Clothing And Accessories, Financial Services, Books, Toys, Stationery, Foodstuff And Beverages, Other Products
3) By Price Range: Premium, Mid-Range, Economy
Asia-Pacific was the largest region in the direct selling establishments market in 2023. North America was the second-largest region in the direct selling establishments market report. The regions covered in the direct selling establishments market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The need for additional income opportunities in developing and underdeveloped countries has been a driving factor in the direct selling establishments market. According to The Associated Chambers of Commerce and Industry of India (Assocham), the direct selling industry will reach $2169 million by 2021 in India. Direct selling could be a viable income source, even if someone wants to do it part-time. Direct selling, in the long term, promotes self-employment and financial independence. The ASSOCHAM paper also reveals that the average sale of each participant in India is about $300 per year. The need for additional income opportunities is expected to drive the direct selling establishments market during the forecast period.
Key Industry Players
Major companies operating in the direct selling establishments market report are Amway Corp, Herbalife Nutrition Ltd., Natura, Vorwerk & Co. KG, Nu Skin Enterprises Inc., Mary Kay Inc., Coway, PM- International, Tupperware Brands Corporation, Oriflame, DXN, Mamaearth, Young Living, Perfect China, Valentus, Zrii, Vasayo, Buyeezee, Infinitus, Simply Naturals, Forever Living Products, Wikaniko, NEOLIFE, Verway, MagaLoop, Belcorp, JoyMain, AdvoCare International, doTERRA, Epicure, Arbonne, Avon Products, Primerica, Melaleuca, Solo Arquitetos, Banco de Eventos, Rock Comunicacao, 4Life, V2V, Marketing Services De Colombia, Muto Digital Studio, ASSERO, ENHANZZ, VESTIGE, BYDZYNE, PartyLite, Learning Enterprises Organisation Ltd., Affinity Business Network, Aim Africa Inc., AMC Cookware, Duepoint, Canyon Organics, Edmark Direct Marketing RSA
The direct selling establishments market report table of contents includes:
1. Executive Summary
2. Direct Selling Establishments Market Characteristics
3. Direct Selling Establishments Market Trends And Strategies
4. Direct Selling Establishments Market – Macro Economic Scenario
5. Global Direct Selling Establishments Market Size and Growth
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31. Direct Selling Establishments Market Other Major And Innovative Companies
32. Global Direct Selling Establishments Market Competitive Benchmarking
33. Global Direct Selling Establishments Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Direct Selling Establishments Market
35. Direct Selling Establishments Market Future Outlook and Potential Analysis
36.Appendix
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