Overview and Scope
Direct-to-consumer (DTC) laboratory testing refers to a model where individuals order medical tests and receive their results directly, without necessarily involving a healthcare provider or traditional healthcare system intermediaries. It involves online platforms or services where consumers can select from various available tests, order them, provide a specimen at home or a designated collection site, and then receive the results electronically.
Sizing and Forecast
The direct-to-consumer (DTC) laboratory testing market size has grown exponentially in recent years. It will grow from $3.43 billion in 2023 to $4.45 billion in 2024 at a compound annual growth rate (CAGR) of 29.8%. The growth in the historic period can be attributed to growing prevalence of infectious and chronic diseases, increasing geriatric population, increasing use of miniaturized portable instruments, growing use of biomarker profiling, and growing demand for personalized medicine.
The direct-to-consumer (DTC) laboratory testing market size is expected to see exponential growth in the next few years. It will grow to $12.73 billion in 2028 at a compound annual growth rate (CAGR) of 30.1%. The growth in the forecast period can be attributed to rise in demand for rapid and accurate diagnosis of disease, growing emphasis on wellness and preventive healthcare, the growing demand for rapid and on-site diagnostic testing, rise in infectious disease outbreaks, and rise of telemedicine. Major trends in the forecast period include next-generation sequencing (NGS) integration, RNA detection and analysis, single-cell PCR analysis, bioinformatics software and data analysis tools, microfluidic technologies, lab-on-a-chip systems, and point-of-care testing (POCT), artificial intelligence (AI) and data analytics.
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Segmentation & Regional Insights
The direct-to-consumer (DTC) laboratory testing market covered in this report is segmented –
1) By Sample Type: Blood, Urine, Saliva, Other Sample Types
2) By Test Type: Genetic Testing, Disease Risk Assessment Testing, Complete Blood Count (CBC), Diabetes Testing, Thyroid-Stimulating Hormone (TSH) Testing, Other Test Types
3) By Application: Diagnostics, Research And Development, Drug Discovery And Development
4) By End User: Hospitals, Clinics, Specialty Labs, Diagnostic Centers
North America was the largest region in the direct-to-consumer (DTC) laboratory testing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct-to-consumer (DTC) laboratory testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising prevalence of infectious diseases is expected to propel the growth of the direct-to-consumer (DTC) laboratory testing market going forward. Infectious diseases refer to illnesses caused by pathogenic microorganisms such as bacteria, viruses, parasites, or fungi transmitted from person to person through direct contact, indirect contact, or vectors such as insects or animals. The prevalence of infectious diseases is influenced by a complex interplay of biological, environmental, social, and economic factors. DTC laboratory testing contributes to preventing, detecting, and managing infectious diseases by increasing access to testing, promoting early intervention, and supporting public health efforts through data collection and education. For instance, in November 2023, according to the World Health Organization (WHO), a Switzerland-based specialized agency of the United Nations responsible for international public health, around 10.6 million cases of tuberculosis (TB) occurred globally in 2022, affecting 5.8 million men, 3.5 million women, and 1.3 million children. Therefore, the rising prevalence of infectious diseases is driving the direct-to-consumer (DTC) laboratory testing market.
Key Industry Players
Major companies operating in the direct-to-consumer (DTC) laboratory testing market are Laboratory Corporation of America Holdings (LabCorp), Quest Diagnostics Incorporated, PerkinElmer Inc, Genesis Healthcare Co., Natera Inc, Sonora Quest Laboratories, Ancestry.com LLC, 23andMe Holding Co, Thorne HealthTech Inc, Metropolis Healthcare Limited, Color Health Inc, LetsGetChecked Inc., MyHeritage Ltd, Everlywell Inc, Complete Genomics Incorporated, DanteLabs Inc, Gene by Gene Ltd., Veritas Intercontinental, DirectLabs LLC., WellnessFX Inc, Ulta Lab Tests LLC, Any Lab Test Now Inc, Vitagene Inc.
The direct-to-consumer (dtc) laboratory testing market report table of contents includes:
- Executive Summary
- Direct-To-Consumer (DTC) Laboratory Testing Market Characteristics
- Direct-To-Consumer (DTC) Laboratory Testing Market Trends And Strategies
- Direct-To-Consumer (DTC) Laboratory Testing Market – Macro Economic Scenario
- Global Direct-To-Consumer (DTC) Laboratory Testing Market Size and Growth
- Direct-To-Consumer (DTC) Laboratory Testing Market Segmentation
- Direct-To-Consumer (DTC) Laboratory Testing Market Regional And Country Analysis
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- Key Mergers And Acquisitions In The Direct-To-Consumer (DTC) Laboratory Testing Market
- Direct-To-Consumer (DTC) Laboratory Testing Market Future Outlook and Potential Analysis
- Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Direct-To-Consumer (DTC) Laboratory Testing Market, Segmentation By Sample Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Direct-To-Consumer (DTC) Laboratory Testing Market, Segmentation By Test Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Direct-To-Consumer (DTC) Laboratory Testing Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 75: Laboratory Corporation of America Holdings (LabCorp) Financial Performance
Table 76: Quest Diagnostics Incorporated Financial Performance
Table 77: PerkinElmer Inc Financial Performance
Table 78: Genesis Healthcare Co. Financial Performance
Table 79: Natera Inc Financial Performance
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