DIY Eyelash Market Poised for Significant Growth
The global DIY eyelash market is experiencing significant growth, driven by increasing consumer interest in at-home beauty solutions and the rising influence of social media beauty trends. In 2023, the market was valued at approximately $537.64 million and is projected to reach nearly $852.10 million by 2030, reflecting a compound annual growth rate (CAGR) of 6.8% during this period.
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Market Dynamics
The surge in demand for DIY eyelash extensions is attributed to the convenience and cost-effectiveness they offer compared to professional salon services. The proliferation of online tutorials and influencer endorsements has further popularized DIY eyelash products among consumers seeking customizable beauty solutions.
DIY Eyelash Market Regional Insights
DIY Eyelash Growth in Vietnam
Vietnamβs beauty market is expanding, with a growing number of consumers embracing DIY beauty trends. The increasing availability of DIY eyelash kits in local markets and online platforms presents significant growth opportunities in the region.
DIY Eyelash Trends in Thailand
In Thailand, the beauty industry is witnessing a shift towards personalized and at-home beauty solutions. The popularity of DIY eyelash extensions is rising, driven by social media influencers and beauty enthusiasts sharing their experiences and tutorials.
DIY Eyelash Opportunities in Japan
Japanβs market for DIY eyelash extensions is characterized by a demand for high-quality and innovative products. Consumers prefer products that offer a natural look and are easy to apply, leading to opportunities for brands to introduce advanced DIY eyelash solutions.
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DIY Eyelash Expansion in South Korea
South Korea, known for its beauty innovations, is experiencing growth in the DIY eyelash market. The trend is fueled by consumers seeking cost-effective alternatives to salon services without compromising on quality.
DIY Eyelash Market in Singapore
Singaporeβs affluent consumer base shows a preference for premium DIY beauty products. The demand for DIY eyelash extensions is growing, with consumers seeking high-quality products that offer salon-like results at home.
DIY Eyelash Consolidation in the United States
The U.S. DIY eyelash market has seen consolidation through strategic mergers and acquisitions. Companies are expanding their product portfolios and market reach by acquiring emerging brands specializing in DIY eyelash products.
DIY Eyelash Updation in Europe
European consumers are increasingly favoring DIY eyelash extensions that are easy to use and made from sustainable materials. Manufacturers are updating their product lines to include eco-friendly options to meet this growing demand.
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DIY Eyelash Market Segment Analysis:
by Product Type
Individual
Cluster
Strips
Others
by Material Type
Synthetic
Natural
by Sales Segment
Convenience Stores
Hypermarkets
Supermarkets
Online Sales
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DIY Eyelash Market Key Players:
1. Babil Lashes Factory Company
2. Beyelian Lashes
3. Calailis Beauty
4. Emeda eyelash Company
5. H.B. Fuller Company
6. Huda Beauty
7. I-ENVY by Kiss
8. Kiss Products, Inc.
9. LASHVIEW BEAUTY
10. Lilly Lashes
11. Qingdao Elour Beauty
12. XIZI LASHES Kiss Products, In
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