Overview and Scope
Dolls, toys, and games refer to a toy for kids that is often a model of a human or humanoid character, and “”game”” refers to an activity or sport that typically requires talent, knowledge, or luck and in which you compete against an opponent while adhering to set regulations.
Sizing and Forecast
The doll, toy, and game market size has grown strongly in recent years. It will grow from $132.86 billion in 2023 to $145.49 billion in 2024 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to media and entertainment tie-ins, seasonal and holiday demand, globalization and licensing, parental influence on purchases, retail merchandising strategies.
The doll, toy, and game market size is expected to see strong growth in the next few years. It will grow to $207 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to inclusive and diverse representation, e-commerce dominance, parental emphasis on stem toys, social media influence, global toy safety standards, rise of retro and nostalgic toys. Major trends in the forecast period include eco-friendly and sustainable toys, educational and steam toys, collectibles and limited editions, toy subscription services, robotics and coding toys.
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Segmentation & Regional Insights
The doll, toy, and game market covered in this report is segmented –
1) By Type: Electronic Toys, Non – Electronic Toys
2) By Product Type: Games and Puzzles, Infant and Pre-School Toys, Construction Toys, Dolls and Accessories, Video Games, Other Product Types
3) By Material: Plastics, Wood, Metal, Other Materials
4) By Distribution Channel: Departmental Stores, Online, Other Distribution Channels
Asia-Pacific was the largest region in the doll, toy, and game market in 2023. Western Europe was the second largest region in the doll, toy, and game market. The regions covered in the doll, toy, and game market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The doll, toy and game manufacturing market are expected to benefit from steady economic growth forecasted for many developed and developing countries. The International Monetary Fund (IMF) stated that the global GDP growth was 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a decline in the historic period is further expected to be a significant factor driving economic growth. The US economy is expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Greater economic growth is likely to drive public and private investments, joint ventures, and foreign direct investments in the end-user markets, thereby driving the market during forecast period.
Key Industry Players
Major companies operating in the doll, toy, and game market report are Microsoft Corporation, Sony Group Corporation, The Toy Quest Ltd., Nintendo Co.Ltd., The Lego Group, Bandai Namco Holdings Inc, Hasbro Inc., Mattel Inc., Bigjigs Toys Ltd., VTech Holdings Limited, Dorel Industries Inc., Funko Inc., Tomy Company Ltd., Fisher-Price, Brandstätter Group, Dream International Limited, Jakks Pacific Inc., Spin Master Corporation, Ravensburger AG, Sanrio Company Ltd., Playmates Toys Limited, LeapFrog Enterprises lnc., Hape International, MGA Entertainment Inc., Moose Toys Ltd., Goliath Games, Learning Resources Ltd., WowWee Group Limited, Epoch Co., Schleich GmbH, Crayola LLC, Gibsons Games Company, Hornby Railways, Basic Fun Inc.
The doll, toy, and game market report table of contents includes:
- Executive Summary
- Doll, Toy, And Game Market Characteristics
- Doll, Toy, And Game Product/Service Analysis -Product/Service Examples
- Doll, Toy, And Game Market Trends And Strategies
- Doll, Toy, And Game Market – Macro Economic Scenario
- Global Doll, Toy, And Game Market Size and Growth
- Doll, Toy, And Game Market Segmentation
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- Key Mergers And Acquisitions In The Doll, Toy, And Game Market
- Doll, Toy, And Game Market Future Outlook and Potential Analysis
- Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Doll, Toy, And Game Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Doll, Toy, And Game Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Doll, Toy, And Game Market, Segmentation By Material, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 145: Microsoft Corporation Financial Performance
Table 146: Sony Group Corporation Financial Performance
Table 147: The Toy Quest Ltd. Financial Performance
Table 148: Nintendo Co.Ltd. Financial Performance
Table 149: The Lego Group Financial Performance
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