The Global Dry Shampoo Market is on a growth trajectory, driven by shifting consumer preferences towards convenient and quick hair care solutions. As busy lifestyles continue to dominate, dry shampoos have become a staple in many people’s beauty routines. The market was valued at USD 5.35 billion in 2023 and is expected to reach USD 9.18 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 8% from 2024 to 2030.
The increasing demand for hair care products that provide instant freshness and volume, without the need for washing, is expected to continue driving the growth of the dry shampoo market. Factors like busy lifestyles, the growing influence of social media beauty trends, and a shift towards eco-friendly and natural ingredients are fueling the rise of dry shampoo in both developed and emerging markets.
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Key Drivers of Market Growth
- Convenience and Time Efficiency: Dry shampoos cater to consumers looking for time-saving, easy-to-use products that allow them to freshen up and style their hair without water.
- Rising Demand for Eco-Friendly Products: Consumers are increasingly favoring dry shampoos made from natural, cruelty-free, and sustainable ingredients, as environmental concerns grow.
- Growing Popularity in Emerging Markets: Rising disposable incomes in countries like India, Vietnam, and Thailand are contributing to increased demand for hair care products, including dry shampoos.
- Influence of Social Media and Beauty Trends: The growing presence of beauty influencers and tutorials on social media platforms is driving demand for innovative beauty products like dry shampoos.
‘Dry Shampoo Market Growth’ in Vietnam: Expanding Beauty Market
Vietnam, with its growing middle class and rapidly developing beauty market, has seen a surge in demand for convenience-oriented products like dry shampoo. As the beauty industry in the country continues to expand, consumers are increasingly turning to dry shampoo as a quick and affordable solution for hair care.
Key Developments in Vietnam:
- Rising Disposable Income: As disposable income rises, more Vietnamese consumers are seeking premium hair care products, including dry shampoos, to simplify their daily routines.
- Local and Global Brand Expansion: P&G and Unilever have significantly increased their marketing efforts and distribution channels in Vietnam, making their dry shampoo products more accessible to the growing middle-class population.
‘Dry Shampoo Market Opportunities’ in Thailand: Popularity Among Young Consumers
In Thailand, dry shampoo is becoming a must-have product, particularly among young, urban consumers who value convenience and efficiency. Thailand’s strong social media presence has also contributed to the rising awareness of new beauty trends, including the use of dry shampoo for fresh, voluminous hair.
Key Developments in Thailand:
- Increasing Popularity of Personal Care Products: In 2023, the Thai personal care market witnessed a growth in sales of hair care products, including dry shampoos, driven by younger consumers looking for quick styling solutions.
- Retail Expansion: Major retail chains like Watsons Thailand and 7-Eleven have expanded their offerings of dry shampoo products, catering to the growing demand in urban centers like Bangkok.
‘Dry Shampoo Market Trends’ in Japan: Focus on Quality and Innovation
Japan’s beauty and personal care market is known for its innovation and high-quality standards. The demand for dry shampoo in Japan has been growing steadily, as consumers seek premium products with advanced formulations, such as those that promise additional benefits like scalp health and volume enhancement.
Key Developments in Japan:
- Technological Advancements: Japanese beauty brands like Shiseido have introduced dry shampoos that feature unique technologies such as hair rejuvenation and odor control, distinguishing them from global competitors.
- Consumer Preference for Natural Ingredients: There is an increasing trend for dry shampoos made from natural and organic ingredients, with Shiseido and Kao Corporation leading the way by launching eco-friendly and sustainable products.
‘Dry Shampoo Market Consolidation’ in South Korea: Mergers and Strategic Alliances
South Korea is another major market for dry shampoo, with the country’s beauty industry consistently being one of the most dynamic in the world. The market is experiencing consolidation as leading brands work to expand their product offerings and market share through mergers and acquisitions.
Key Developments in South Korea:
- Focus on Innovation: South Korean beauty giants like Amorepacific and LG Household & Health Care have heavily invested in the development of innovative dry shampoo formulas, focusing on unique ingredients and long-lasting results.
- Acquisitions and Collaborations: In 2023, Amorepacific acquired a leading local dry shampoo brand to expand its portfolio of hair care products, tapping into the growing demand for time-saving beauty solutions.
‘Dry Shampoo Market Updation’ in Singapore: Luxury and Eco-Friendly Growth
Singapore, known for its upscale shopping and sophisticated consumers, has witnessed a surge in demand for premium, eco-friendly dry shampoo products. As the city-state continues to evolve as a global hub for beauty and wellness, dry shampoo sales are expected to continue rising, particularly for high-end formulations.
Key Developments in Singapore:
- Sustainability Trends: Singaporean consumers are increasingly leaning toward dry shampoo products with eco-friendly packaging and natural ingredients. Brands like L’Oréal and Batiste have capitalized on this trend by offering green-certified options.
- Luxury Market Expansion: High-end brands such as Kerastase and Oribe have expanded their dry shampoo offerings in Singapore, appealing to affluent consumers who seek luxury hair care solutions.
‘Dry Shampoo Market Trends’ in the United States: Innovation and Consumer Demand
The United States remains the largest market for dry shampoo, driven by consumer demand for innovative, quick-fix hair care solutions. As busy lifestyles and changing beauty habits continue to influence hair care trends, dry shampoo is seeing a rise in popularity.
Key Developments in the US:
- Strong Retail Presence: Leading retailers like Walmart, Target, and CVS have expanded their dry shampoo sections to meet growing consumer demand, with a particular focus on organic and natural formulations.
- Brand Innovations: Popular brands such as Batiste and Not Your Mother’s have introduced new variants of dry shampoo that cater to specific hair types and needs, such as volumizing or moisturizing formulas.
- Mergers and Acquisitions: In 2023, Procter & Gamble (P&G) acquired Ouai, a premium hair care brand known for its dry shampoo products, to strengthen its foothold in the growing dry shampoo market.
‘Dry Shampoo Market Growth’ in Europe: Expanding Market for Sustainable Products
The European market for dry shampoo is experiencing rapid growth, particularly in countries such as the UK, Germany, and France. Increasing awareness about sustainable beauty and the desire for time-saving personal care solutions are major factors driving this growth.
Key Developments in Europe:
- Eco-Conscious Consumers: Consumers in Europe are increasingly opting for dry shampoos made with eco-friendly, natural ingredients. Companies like Bumble and Bumble and L’Oréal are responding by launching greener alternatives.
- Retail and E-commerce Growth: E-commerce sales of dry shampoo products are rising, with major retailers such as Amazon and Boots expanding their online offerings. This trend is being further fueled by the growing preference for online shopping post-pandemic.
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Dry Shampoo Market Segment Analysis:
By Form
Spray
Powder
Others
With a 63.7% market share in 2023, the Spray segment led the dry shampoo industry. The primary driver of the segment’s growth is the product’s ability to be applied to the hair’s root. Additionally, it eliminates residue from the hair and scalp and helps give the hair volume and content. The segment’s demand is being driven by rising demand for waterless goods and natural components like charcoal. Throughout the projection period, these reasons are propelling the segment’s expansion.
By End User
Men
Women
Children
By Distribution Channel
Offline
Online
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Dry Shampoo Market Key Players:
Europe
1. Unilever (United Kingdom/Netherlands)
2. Pierre Fabre (France)
3. L’Oreal SA (France)
4. Henkel AG & Company KGaA (Germany)
Asia Pacific
1. Shiseido Company Ltd. (Japan)
2. Kao Corporation (Japan)
3. BBLUNT (India)
North America
1. Procter & Gamble Company (United States)
2. Revlon Inc. (United States)
3. Church & Dwight Co, Inc. (United States)
4. New Avon LLC (United States)
5. The Estee Lauder Companies Inc. (United States)
6. Coty Inc. (United States)
7. MacAndrews & Forbes Incorporated (United States)
8. PHILOSOPHY INC. (United States)
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