Overview and Scope
E-merchandising software refers to applications or platforms used by online retailers to optimize their digital storefronts and enhance the online shopping experience for customers. This software typically includes various tools and features to improve product presentation, navigation, and overall sales performance.
Sizing and Forecast
The e-merchandising software market size has grown rapidly in recent years. It will grow from $1.24 billion in 2023 to $1.37 billion in 2024 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to the rise of online shopping, the proliferation of mobile devices, the emergence of big data analytics, the advancement of AI and machine learning technologies, and the evolution of omnichannel retailing.
The e-merchandising software market size is expected to see rapid growth in the next few years. It will grow to $2.07 billion in 2028 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to increased adoption of augmented reality (AR) for virtual try-on experiences, integration of voice commerce and smart speaker devices, growth of social commerce and influencer marketing, expansion of personalized shopping experiences through customer data analytics, and acceleration of blockchain technology for supply chain transparency and product authentication. Major trends in the forecast period include enhanced focus on sustainability and eco-friendly products, the rise of live commerce and interactive shopping experiences, integration of 5G technology for faster and more immersive shopping experiences, expansion of subscription-based and membership models in e-commerce, and increased emphasis on social proof and user-generated content in product recommendations.
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Segmentation & Regional Insights
The e-merchandising software market covered in this report is segmented –
1) By Type: Cloud Based, On-Premises
2) By Deployment: Public Cloud, Private Cloud, Hybrid Cloud
3) By Pricing Model: Subscription, One Time License
4) By Size Of Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
5) By Application: Apparel And Footwear, Groceries And Food, Home And Furniture, Electronics And Jewellery, Beauty And Personal Care, Other Applications
North America was the largest region in the e-merchandising software market in 2023. The regions covered in the e-merchandising software market market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The expansion of e-commerce is expected to propel the e-merchandising software market. E-commerce refers to the buying and selling goods and services over the Internet, typically facilitated through online platforms and electronic transactions. E-commerce is rising due to the proliferation of online shopping and the increasing demand for digital solutions in the retail market. E-merchandising software enhances the user experience, boosts sales, and improves customer engagement in e-commerce by optimizing product displays, personalizing recommendations, and implementing dynamic pricing strategies. For instance, in April 2023, according to the International Trade Administration, a US-based government agency, e-commerce sales in Canada were around $2.34 billion in March 2022 and are predicted to reach $40.3 billion by 2025. Therefore, the increasing use of e-commerce is driving the growth of the e-merchandising software market.
Key Industry Players
Major companies operating in the e-merchandising software market market are Salesforce Inc. , Bloomreach Inc., Algolia Inc., Episerver AB, Dynamic Yield Ltd., Bluecore Inc., Kibo Commerce Inc., Voyado, Elastic Path Software Inc., Unbxd Inc., Clerk.io ApS, Nosto Oy, Zoovu GmbH, Searchspring Inc., RichRelevance Inc., Reflektion Inc., SymphonyAI LLC, GroupBy Inc., SLI Systems Inc., PredictSpring Inc., PureClarity Ltd., Celebros Ltd., Smart Merchandiser LLC, Vue.ai Inc., Tagalys Inc.
The e-merchandising software market report table of contents includes:
1. Executive Summary
2. E-Merchandising Software Market Characteristics
3. E-Merchandising Software Market Trends And Strategies
4. E-Merchandising Software Market – Macro Economic Scenario
5. Global E-Merchandising Software Market Size and Growth
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32. Global E-Merchandising Software Market Competitive Benchmarking
33. Global E-Merchandising Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The E-Merchandising Software Market
35. E-Merchandising Software Market Future Outlook and Potential Analysis
36. Appendix
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