The email deliverability tools global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Email Deliverability Tools Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The email deliverability tools market size has grown strongly in recent years. It will grow from $1.13 billion in 2023 to $1.24 billion in 2024 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to spam reduction needs, enhanced email marketing performance, regulatory compliance, authentication and verification, isp relationship management.
The email deliverability tools market size is expected to see strong growth in the next few years. It will grow to $1.82 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to predictive deliverability solutions, mobile optimization features, personalization and segmentation capabilities, comprehensive email authentication, global privacy regulations compliance. Major trends in the forecast period include ai-powered analytics, enhanced data analytics and reporting, personalization for improved engagement, automation for email authentication, regulatory compliance and privacy.
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The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Market Drivers –
The expansion of the e-commerce industry is expected to propel the growth of the email deliverability tools market going forward. E-commerce refers to exchanging goods and services or sending money or data over an electronic network, primarily the Internet. E-commerce frequently utilizes email deliverability systems to improve email marketing and ensure messages reach recipients’ primary inboxes. E-commerce businesses may leverage email deliverability tools to boost client loyalty, promote sales, and raise brand exposure. For instance, in February 2022, according to Forbes, an American business magazine, in the US, e-commerce sales reached $870 billion in 2021, up 50.5% from the previous year and 14.2% from 2020. Furthermore, in June 2022, an article published by Morgan Stanley, a US-based investment management and financial services company, states that global e-commerce increased from 15% to 21% of total retail sales from 2019 to 2021, accounting for approximately 22% of total sales. Therefore, the expansion of the e-commerce industry is driving the growth of the email deliverability tools market.
Market Trends –
Companies operating in the email deliverability tools market are increasing their focus on developing superfast email delivery features, such as InboxReady, to maximize their revenues in the market. Superfast email delivery features refer to the capabilities of email marketing software platforms and tools that allow users to send emails quickly and efficiently. For instance, in May 2022, Mailgun Technologies Inc., a US-based email delivery platform, launched InboxReady, a suite of email deliverability tools designed to help businesses improve their email deliverability and optimize their email campaigns. InboxReady is based on Mailgun’s advanced infrastructure and includes essential features, such as email validation, spam trap detection, inbox placement testing, and email deliverability monitoring. These features give users complete control over their email program and delivery. InboxReady is suitable for businesses of all sizes and can be integrated with any email marketing platform.
The email deliverability tools market covered in this report is segmented –
1) By Type: Email Validation Tools, Email Authentication Tools, Email Reputation Tools, Other Types
2) By Deployment Model: Cloud, On-Premises
3) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
4) By Industry Vertical: E-commerce And Retail, Banking, Financial Services, and Insurance (BFSI), Information Technology (IT) And Telecommunications, Healthcare And Life Sciences, Travel And Hospitality, Media And Entertainment, Other Industry Verticals
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Regional Insights –
North America was the largest region in the email deliverability tools market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email deliverability tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Key Companies –
Major companies operating in the email deliverability tools market report are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Oracle Corporation, Salesforce Inc., Adobe Inc., Experian Marketing Services, Barracuda Networks Inc., Constant Contact Inc., Zoho Corporation, Netcore Cloud Pvt Ltd, Litmus, Validity Inc., SharpSpring, AWeber, SparkPost, Elastic Email, SocketLabs, eDataSource, SendForensics, SMTP2GO, GlockApps, Wildbit, MxToolbox Inc., InboxAlly, Kickbox
Table of Contents
1. Executive Summary
2. Email Deliverability Tools Market Report Structure
3. Email Deliverability Tools Market Trends And Strategies
4. Email Deliverability Tools Market – Macro Economic Scenario
5. Email Deliverability Tools Market Size And Growth
…..
27. Email Deliverability Tools Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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