Overview and Scope
Email management software refers to a tool designed to help users efficiently organize, prioritize, and manage their email communications. It is used to streamline email communications within organizations, offering features such as email filtering, sorting, archiving, and automation to enhance productivity, collaboration, and security in handling large volumes of emails efficiently.
Sizing and Forecast
The email management software market size has grown rapidly in recent years. It will grow from $4.14 billion in 2023 to $4.59 billion in 2024 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to the increasing requirement for email security, the rise of cloud-based solutions, the growing demand for automation, private cloud adoption, and decreasing software costs.
The email management software market size is expected to see rapid growth in the next few years. It will grow to $6.97 billion in 2028 at a compound annual growth rate (CAGR) of 11.0%. The growth in the forecast period can be attributed to the growing demand for compliance, increasing use of smartphones and tablets, the rise of machine learning and data analytics, the competitive market environment, and the need for efficient customer service. Major trends in the forecast period include increased adoption of artificial intelligence, growing use of email management for customer service, the rise of cloud-based solutions, and increased focus on data security and integration with CRM tools.
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Segmentation & Regional Insights
The email management software market covered in this report is segmented –
1) By Type: Cloud-Based, On-Premises, Other Types
2) By Platform: Windows, Macintosh Operating System, Linux
3) By Organization Size: Large Enterprises, Small And Medium-sized Enterprises (SMEs)
4) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Healthcare, Information Technology (IT) And Telecommunication, Government, Retail, Education, Travel And Hospitality, Other Industrial Verticals
North America was the largest region in the email management software market in 2023. The regions covered in the email management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing adoption of cloud computing is expected to propel the growth of the email management software market going forward. Cloud computing refers to the delivery of computing services, including storage, processing power, and applications, over the Internet, offering on-demand access to resources without the need for local infrastructure. Cloud adoption is rising due to its unparalleled ability to enhance operational efficiency, scalability, and cost-effectiveness in a rapidly evolving digital landscape. Email management software enables organizations to efficiently organize, filter, and secure email communications, leveraging the scalability and accessibility of cloud-based infrastructure. For instance, in April 2023, according to survey data of 750 IT professionals and executive leaders published by Flexera, a US-based computer software company, 87% of organizations adopted a multi-cloud, of which 72% adopted a hybrid cloud, 13% adopted a multiple public cloud, and 2% adopted a multiple private cloud in 2022. Furthermore, the cloud spending by small and medium-sized businesses (SMBs) reflects a massive uptake, with 52% spending more than $1.2 million in 2022, up from 38% reported in 2021. Therefore, the growing adoption of cloud computing is driving the growth of the email management software market.
Key Industry Players
Major companies operating in the email management software market are Amazon.com Inc., Google LLC, Microsoft Corporation, IBM Corporation, Cisco Systems Inc., Oracle Corporation, Salesforce.com Inc., GoDaddy Inc., Twilio Inc., Rackspace Technology Inc., NortonLifeLock Inc., HubSpot Inc., Proofpoint Inc., Zoho Corporation Pvt. Ltd., Mimecast Services Limited, Barracuda Networks Inc., The Rocket Science Group LLC, McAfee LLC, Endurance International Group Holdings Inc. , Intermedia.net Inc., Sendinblue SAS, Zimbra, Mailgun Technologies Inc., AWeber Communications Inc., IceWarp Ltd., Proton Technologies AG, FastMail Pty Ltd.
The email management software market report table of contents includes:
1. Executive Summary
2. Email Management Software Market Report Structure
3. Email Management Software Market Trends And Strategies
4. Email Management Software Market – Macro Economic Scenario
5. Email Management Software Market Size And Growth
…..
27. Email Management Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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