Overview and Scope
Email marketing refers to a targeted digital marketing strategy that involves sending commercial messages via email to a group of potential or current customers. It enables businesses to directly reach the target audience in a personalized and cost-effective manner, serving purposes such as lead nurturing, brand awareness, sales-driving, customer retention, and loyalty fostering.
Sizing and Forecast
The email marketing market size has grown rapidly in recent years. It will grow from $8.08 billion in 2023 to $9.34 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to an increase in demand for targeting and personalized communication, growth of numbers of internet users, immense adoption of new and digital marketing solutions, development of the network technology, rise in demand for mobile devices to gain information quickly.
The email marketing market size is expected to see rapid growth in the next few years. It will grow to $16.81 billion in 2028 at a compound annual growth rate (CAGR) of 15.8%. The growth in the forecast period can be attributed to growing demand for new technology and developing infrastructure, demand for email-based marketing, demand for tailored content, growing demand for marketing optimization, increasing presence of email ad businesses for small as well as medium-sized businesses. Major trends in the forecast period include technological advancement, expanding digitalization, introduction of ground-breaking innovations, strategic partnerships to expand business portfolio, strategic mergers and acquisitions .
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Segmentation & Regional Insights
The email marketing market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premise, On Cloud
3) By Solution: Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions
4) By Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprise
5) By End-Users: Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users
North America was the largest region in the email marketing market in 2023. The regions covered in the email marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing number of internet users is expected to propel the growth of the email marketing market going forward. Internet users are individuals who have access to and actively use the Internet to browse websites, access online services, communicate with others through email or social media, consume digital content such as videos or articles, conduct online transactions, and engage in various online activities. The number of Internet users is increasing due to the use of smartphones, initiatives to promote digital inclusion, remote work, online learning, 5G networks, and the Internet of Things (IoT). Increased internet users create a fertile environment for email marketing to thrive by expanding the potential audience, increasing engagement opportunities, and driving innovation in the field. For instance, in February 2024, according to the International Telecommunication Union, a Switzerland-based specialized agency, the global number of individuals using the Internet increased from 5.1 billion in 2022 to 5.4 billion in 2023. Therefore, the growing number of internet users is driving the growth of the email marketing market.
Key Industry Players
Major companies operating in the email marketing market are International Business Machines Corporation, Salesforce Inc., Adobe Inc., Intuit Inc., HubSpot Inc., Ziff Davis Inc., Marigold Engage, Zoho Corporation Pvt. Ltd., Constant Contact Inc., Brevo, GetResponse, ActiveCampaign LLC, Alchemy Worx Inc., Benchmark Internet Group LLC, ConvertKit LLC, Campaign Monitor Pty Ltd., AWeber Communications Inc., CIENCE Technologies Inc., Pinpointe On-Demand Inc., Inbox Army LLC, Mailbutler GmbH, Cleartail Marketing
The email marketing market report table of contents includes:
1. Executive Summary
2. Email Marketing Market Characteristics
3. Email Marketing Market Trends And Strategies
4. Email Marketing Market – Macro Economic Scenario
……..
32. Global Email Marketing Market Competitive Benchmarking
33. Global Email Marketing Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Email Marketing Market
35. Email Marketing Market Future Outlook and Potential Analysis
36. Appendix
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