Market Size –
The email marketing software market size has grown rapidly in recent years. It will grow from $1.49 billion in 2023 to $1.69 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to the growth of digital marketing strategies, increased adoption of email as a communication channel, increased use of predictive analytics for email campaign optimization, the rise of e-commerce and online businesses, and evolution of email regulations and compliance standards.
The email marketing software market size is expected to see rapid growth in the next few years. It will grow to $2.86 billion in 2028 at a compound annual growth rate (CAGR) of 14%. The growth in the forecast period can be attributed to the expansion of AI and machine learning integration, emphasis on data privacy and security measures, integration with other marketing technologies such as CRM and social media platforms, growing demand for mobile-responsive email designs and shift towards interactive, dynamic email content. Major trends in the forecast period include the rise of omnichannel marketing automation solutions, greater emphasis on behavioral targeting and segmentation, enhanced focus on user-generated content in email campaigns, the emergence of voice-assisted email marketing functionalities, and advancements in automation and personalization capabilities.
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Scope Of Email Marketing Software Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Email Marketing Software Market Overview
Market Drivers –
The growing use of mobile devices is expected to propel the growth of the email marketing software market going forward. Mobile devices are portable electronic gadgets that enable communication, internet access, and computing capabilities, such as smartphones, tablets, and wearable devices. The increasing convenience, functionality, and connectivity of mobile devices drive their rising usage. Email marketing software allows for direct, targeted communication with audiences on the go, leveraging the convenience and accessibility of smartphones and tablets. For instance, in April 2022, according to the Department of Telecommunications under the Ministry of Information and Communications, a Vietnam-based regulatory agency, Vietnam recorded 91.3 million smartphone subscribers in 2021. This figure increased by over 2 million at the end of March 2022, resulting in a total of 93.5 million subscribers, equivalent to 73.5% of the nation’s adult population. Therefore, the growing use of mobile devices is driving the growth of the email marketing software market.
Market Trends –
Major companies operating in the email marketing software market are focusing on developing advanced technological solutions, such as generative artificial intelligence (AI) email marketing tools, to gain a competitive edge in the market. A generative AI email marketing tool uses artificial intelligence to automatically create personalized and optimized email content for marketing campaigns. For instance, in April 2023, Intuit Mailchimp, a US-based email marketing company, launched Email Content Generator (beta), a generative AI tool that allows marketers and small businesses to create personalized email campaigns. This tool, part of Mailchimp’s suite of AI-powered features, utilizes GPT AI technology to generate content based on industry, marketing intent, and brand voice. Mailchimp’s AI capabilities, including creative assistant, content optimizer, and send-time optimization, help users design effective campaigns, optimize content, and analyze performance.
The email marketing software market covered in this report is segmented –
1) By Deployment: Cloud-Based, On-Premise
2) By Channel: Business To Business(B2B), Business To Customers(B2C)
3) By Application: Email Lead Generation, Sales Reporting , Customer Management, Template Management, Reporting And Analytics , Other Applications
4) By Industry: Banking, Financial Services, and Insurance(BFSI), Information Technology (IT) And Telecommunication, Retail, Information Technology-Enabled Services (ITES), Healthcare, Consumer Goods, Travel And Transportation, Other Industries
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Regional Insights –
North America was the largest region in the email marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the email marketing software market are Oracle Corporation, Salesforce.com Inc., Intuit Inc., Benchmark Capital, HubSpot Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., The Rocket Science Group LLC, Constant Contact Inc., ActiveCampaign LLC, Sendinblue, GetResponse, Jivox Corporation, ConvertKit LLC, Campaign Monitor Pty Ltd, Drip, AWeber Communications Inc., Mailjet SAS, Sendlane LLC, iContact, MailerLite, Ontraport, SendWorks LLC, EmailOctopus Ltd, Phonexa Holdings LLC, Moosend Inc.
Table of Contents
1. Executive Summary
2. Email Marketing Software Market Characteristics
3. Email Marketing Software Market Trends And Strategies
4. Email Marketing Software Market – Macro Economic Scenario
5. Global Email Marketing Software Market Size and Growth
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31. Email Marketing Software Market Other Major And Innovative Companies
32. Global Email Marketing Software Market Competitive Benchmarking
33. Global Email Marketing Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Email Marketing Software Market
35. Email Marketing Software Market Future Outlook and Potential Analysis
36.Appendix
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