Overview and Scope
Email verification software is a tool or platform designed to verify the validity and deliverability of email addresses. It helps businesses and organizations ensure that the email addresses in their databases are accurate, up-to-date, and safe to send messages. It also helps businesses to maintain clean and accurate email lists, improve deliverability rates, and prevent bouncebacks and spam complaints.
Sizing and Forecast
The email verification software market size has grown rapidly in recent years. It will grow from $0.59 billion in 2023 to $0.65 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to the rise of email marketing, data privacy regulations, increased online transactions, growth of cybersecurity concerns, and expansion of digital marketing.
The email verification software market size is expected to see rapid growth in the next few years. It will grow to $0.97 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to emphasis on data quality, adoption of AI and machine learning, demand for real-time verification, integration with CRM and marketing automation, and mobile optimization. Major trends in the forecast period include blockchain-based verification, multi-channel verification, predictive analytics, enhanced verification APIs, and voice recognition verification.
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Segmentation & Regional Insights
The email verification software market covered in this report is segmented –
1) By Type: Cloud Based, Web Based
2) By Application: Small And Medium-Sized Enterprises, Large Enterprises
3) By Channel: Business-To-Business (B2B), Business-To-Customers (B2C)
North America was the largest region in the email verification software market in 2023. The regions covered in the email verification software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising adoption of cloud-based solutions is expected to propel the growth of the email verification software market going forward. Cloud-based solutions are software or services hosted, maintained, and accessed remotely over the internet rather than on local servers or devices. Cloud-based solutions are increasing due to scalability, cost-effectiveness, flexibility, accessibility, and the increasing adoption of digital transformation initiatives across industries. Email verification software ensures the accuracy of email lists, enhances deliverability rates, minimizes bounce rates, and protects the sender’s reputation by validating email addresses in real-time through cloud infrastructure. For instance, in April 2023, according to data by Flexera, a US-based computer software company, in 2022, 87% of organizations adopted a multi-cloud, of which 72% adopted a hybrid cloud, 13% adopted a multiple public clouds, and 2% a multiple private clouds. Furthermore, the cloud spending by small and medium-sized businesses (SMBs) reflects a massive uptake, with 52% of the expenditure being more than $1.2 million in 2022, up from 38% reported in 2021. Therefore, the rise in the adoption of cloud-based solutions is driving the growth of the email verification software market.
Key Industry Players
Major companies operating in the email verification software market are Twilio Inc, Mailchimp, Lusha Systems Inc, GetEmail.io, Validity Inc., Instantly, AtomPark Software Inc, Bounceless, Clearout LLC, DeBounce, Email Checker Ltd, EmailListVerify, FindThatLead S.L., HuBuCo Ltd, Hushly Inc, Interseller LLC, Kickbox Inc., Mailfloss, NeverBounce LLC, Proofy.io, TheChecker.co, ZeroBounce, WinPure Ltd, Email Hunter
The email verification software market report table of contents includes:
1. Executive Summary
2. Email Verification Software Market Characteristics
3. Email Verification Software Market Trends And Strategies
4. Email Verification Software Market – Macro Economic Scenario
5. Global Email Verification Software Market Size and Growth
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32. Global Email Verification Software Market Competitive Benchmarking
33. Global Email Verification Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Email Verification Software Market
35. Email Verification Software Market Future Outlook and Potential Analysis
36. Appendix
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