Overview and Scope
Embedded analytics is a set of capabilities that are tightly embedded into existing programs to provide additional awareness, context, or analytic capability to aid decision-making.It is used to solve high-value business challenges and work more effectively using relevant data and analytics.
Sizing and Forecast
The embedded analytics market size has grown rapidly in recent years. It will grow from $62.46 billion in 2023 to $71.03 billion in 2024 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to integration of analytics into business applications, growing need for real-time data insights, rise of self-service business intelligence, increased emphasis on data-driven decision making, adoption of embedded, analytics in customer relationship management (crm) systems.
The embedded analytics market size is expected to see rapid growth in the next few years. It will grow to $127.16 billion in 2028 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to expansion of embedded analytics in internet of things (iot) applications, growing demand for predictive and prescriptive analytics in applications, integration of embedded analytics in cloud-based platforms, adoption of embedded analytics for industry-specific solutions. Major trends in the forecast period include development of natural language processing (nlp) in embedded analytics, emphasis on data security and compliance in embedded analytics, integration of real-time streaming analytics in embedded solutions, use of embedded analytics in mobile and edge computing, focus on collaborative and social analytics in embedded systems.
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Segmentation & Regional Insights
The embedded analytics market covered in this report is segmented –
1) By Solution: Software, Services
2) By Deployment Mode: On-Premise, Cloud-Based
3) By Organistion Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Finance, HR, IT, Marketing And Sales, Production, Other Applications
5) By End-User Vertical: Telecommunications And IT, Retail, Healthcare, Manufacturing, Other Verticles
Top Major Players
MicroStrategy Incorporated
TIBCO Software Inc.
Tableau Software LLC
SAS Institute Inc.
Oracle Corporation
North America was the largest region in the embedded analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the embedded analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
High demand from data-driven organisations is expected to propel the embedded analytics market. A data-driven organisation collects, monitors, and analyses the raw data for the decision-making process. The increasing variations and complexity in data sets are increasing demand for embedded analytics to help employees in decision making, beat their competition, and help customers gain insights. For instance, in May 2021, Accenture plc, an Irish American professional services company published an article that said 7 out of 10 enterprises in 2021, are data-driven and it is expected that data-driven enterprises will experience an annual growth of over 30%. 87% of all employees believe in the value of data. Therefore, high demand from data-driven organizations will contribute to the embedded analytics market growth.
Key Industry Players
Major companies operating in the embedded analytics market report are MicroStrategy Incorporated, TIBCO Software Inc., Tableau Software LLC, SAS Institute Inc., Oracle Corporation, The International Business Machines Corporation, Microsoft Corporation, Infor Inc., SAP SE, Yellowfin International Pty. Ltd., Sisense Inc., Information Builders Inc., OpenText Corporation, QlikTech International AB, GoodData, Zoho Analytics, Logi Analytics Inc., OpenText Corp., Izenda Inc., Vertica Systems Inc., WNS Global Services SA Pty. Ltd., Exago, Inc., Looker Data Sciences Inc., Phocas Software, Dundas Data Visualization Inc., InetSoft Technology Corp., Pyramid Analytics, Anaplan Inc., Cloudera Inc., Dataiku Inc.
The embedded analytics market report table of contents includes:
1. Executive Summary
2. Embedded Analytics Market Characteristics
3. Embedded Analytics Market Trends And Strategies
4. Embedded Analytics Market – Macro Economic Scenario
5. Global Embedded Analytics Market Size and Growth
…………………………
31. Global Embedded Analytics Market Competitive Benchmarking
32. Global Embedded Analytics Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Embedded Analytics Market
34. Embedded Analytics Market Future Outlook and Potential Analysis
35. Appendix
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