Overview and Scope
Energy drinks refer to a beverage comprising stimulant compounds such as caffeine, sugar, herbal extracts, taurine, and amino acids which provide mental and physical stimulation. Energy drinks are popular dietary supplements that teens and adults consume to improve mental alertness and physical performance.
Sizing and Forecast
The energy drinks market size has grown strongly in recent years. It will grow from $62.85 billion in 2023 to $67.64 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to marketing and branding, changing lifestyles, innovations in formulations, sports and fitness trends, distribution channels.
The energy drinks market size is expected to see strong growth in the next few years. It will grow to $90.49 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to health consciousness, rising disposable income, innovation in flavors and formats, globalization and market expansion, e-commerce growth, functional ingredients. Major trends in the forecast period include sustainability focus, customization and personalization, e-commerce expansion, functional blurring, regulatory scrutiny and transparency.
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Segmentation & Regional Insights
The energy drinks market covered in this report is segmented –
1) By Product Type: Drinks, Shots, Mixers
2) By Packaging: Bottle, Can, Other Packagings
3) By Distribution Channel: Convenience Store, Supermarket/Hypermarket, Pharmacies/Health Stores, Online Retail
North America was the largest region in the energy drinks market in 2023. The Asia-Pacific is expected to be the fastest-growing region in the energy drinks market during the forecast period. The regions covered in the energy drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The expansion of the e-commerce industry is expected to propel the growth of the energy drink market going forward. E-commerce involves the buying and selling of goods and services over the Internet. E-commerce plays an important role in the energy drink industry by providing a convenient platform for consumers to purchase and explore a diverse range of products, enabling brands to reach a broader market. For instance, in November 2023, according to the International Trade Administration, a US-based Department of Commerce, the UK had the world’s third-largest eCommerce market after China. As of January 2021, U.S. consumer eCommerce accounted for 36.3% of the UK’s total retail market, with eCommerce revenue projected to reach $285.60 billion by 2025. Therefore, the expansion of the e-commerce industry is driving the growth of the energy drink market.
Key Industry Players
Major companies operating in the energy drinks market report are The Taisho Pharmaceutical Co. Ltd., Nestle S.A., PepsiCo, Unilever PLC, Coca-Cola Company, Mondelez International Inc., The Kraft Heinz Company, Suntory Holdings Limited, The Hershey Company, Red Bull GmbH, Campbell Soup Company, Amway Corporation, The J.M. Smucker Company, Monster Beverage Corporation, Franchise Group Inc., Arizona Beverage Company, Dali Foods Group Company Limited, The Gatorade Company Inc., National Beverage Corp., Osotspa Public Company Limited, Celsius Holdings Inc., Vital Pharmaceuticals Inc., Rockstar Inc., Xyience Inc., Power Horse Energy Drinks GmbH, Eastroc Beverage (Group) Co. Ltd., Living Essentials LLC, Bundled LLC, Metta Beverage Inc., Zydus Lifesciences Limited
The energy drinks market report table of contents includes:
1. Executive Summary
2. Energy Drinks Market Characteristics
3. Energy Drinks Market Trends And Strategies
4. Energy Drinks Market – Macro Economic Scenario
5. Global Energy Drinks Market Size and Growth
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31. Energy Drinks Market Other Major And Innovative Companies
32. Global Energy Drinks Market Competitive Benchmarking
33. Global Energy Drinks Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Energy Drinks Market
35. Energy Drinks Market Future Outlook and Potential Analysis
36.Appendix
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