Overview and Scope
Enotourism refers to tourism, whose purpose is or includes the tasting, consumption, or purchase of wine, often at or near the source, and involves going on guided tours to wineries and exploring what goes into the making of this delicious drink. Wine tourism also acts as a lever for the local economy, with the boost in tourism offers, small towns in the interior gain new business and job creation opportunities.
Sizing and Forecast
The enotourism market size has grown rapidly in recent years. It will grow from $9.22 billion in 2023 to $10.58 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to cultural heritage, wine routes development, marketing and promotion, wine tourism events, rise of wine education.
The enotourism market size is expected to see rapid growth in the next few years. It will grow to $17.97 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to digital marketing and online presence, sustainable and eco-friendly practices, culinary tourism integration, experiential travel demand, wine education and workshops. Major trends in the forecast period include adventure and leisure integration, wine events and festivals, collaboration and networking, heritage and culture promotion.
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Segmentation & Regional Insights
The enotourism market covered in this report is segmented –
1) By Tour Type: Private Guided Tours, Self-Guided Tours
2) By Traveler Type: Solo, Group
3) By Age Group: Generation X, Generation Y, Generation Z
North America was the largest region in the enotourism market in 2023. Europe is expected to have the highest CAGR in enotourism market. The regions covered in the enotourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
An increase in government initiatives to encourage tourism is expected to propel the growth of the enotourism market. Governments are focusing on cultural tourism, including wine tourism to promote the integrated high-quality development of wine tourism and accelerate the development of wine tourism destinations. For instance, in September 2021 the launch ceremony of the China (Ningxia) International Wine Culture and Tourism Festival, with the theme of Meet Ningxia Chuan – Taste Helen Mountain, took place in He Dong Wine Town, Shizuishan City, and Ningxia. The conference aims to provide the foremost important stage, the only booth, and thus the simplest platform for the exchange and cooperation of the wine culture and tourism sector reception and abroad. Therefore, an increase in government initiatives to encourage tourism is driving the growth of the enotourism market.
Key Industry Players
Major companies operating in the enotourism market report are Moët & Chandon, Schloss Johannisberg, Viña Concha y Toro S.A., Yalumba Winery, Domaine Chandon, Mission Hill Family Estate, Cloudy Bay Vineyards, Robert Mondavi Winery, California Wine Tours, Joseph Phelps Vineyards, Opus One Winery, Great Oregon Wine Tour, Penfolds Winery, Marchesi Antinori Srl, Ridge Vineyards, Grgich Hills Estate, Catena Zapata, Iowa Wine Tours Inc., Weingut Dr. Loosen, Château Margaux, Discover Texas Wine Tours LLC, Quinta do Noval, Bulgaria Wine Tours, Arblaster and Clarke Wine Tours, Grape Escapes Wine Tours and Wine Tours, Cloud Climbers Jeep and Wine Tours, 290 Wine Shuttle, Domaine de la Romanée-Conti, Bodega Garzón, Burdick Vineyard Tours, Champagne Taittinger, Domaine Weinbach, Vasse Felix Winery, A Great Oregon Wine Tour, Grapevine Wine Tours
The enotourism market report table of contents includes:
1. Executive Summary
2. Enotourism Market Characteristics
3. Enotourism Market Trends And Strategies
4. Enotourism Market – Macro Economic Scenario
5. Global Enotourism Market Size and Growth
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31. Enotourism Market Other Major And Innovative Companies
32. Global Enotourism Market Competitive Benchmarking
33. Global Enotourism Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Enotourism Market
35. Enotourism Market Future Outlook and Potential Analysis
36.Appendix
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