Rising consumer demand for ready-to-eat and conventional dairy products drives the Ultra High temperature milk market growth during the forecast period.
According to TechSci Research report, “Ultra High Temperature Milk Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F”, the global ultra high temperature (UHT) milk market is expected to grow during the forecast period. Ultra high temperature processing kills spores and germs and is used to sterilize ultra high temperature milk. The method also aids in maintaining vital vitamins and nutrients needed for human consumption. Due to volatile sulfur compounds, UHT milk has a cooked or heated flavor and brown coloration. Its demand is rising due to its reduced need for refrigeration, longer shelf life, and ability to be consumed directly without boiling.
In developing nations, it is rapidly gaining popularity among chains of small restaurants and fast-food establishments. Furthermore, it is frequently chosen over fresh milk in countries with serious electricity problems. To increase their consumer base, top UHT milk producers also concentrate on releasing organic, flavored, and lactose-free product variants.
The influence of e-commerce channels, social media advertising, and several distributors present a significant growth opportunity for flavored and unflavored products on the market. The increase in consumer spending power and preference for high-end, long-lasting milk products contribute to the growth. In addition, it is anticipated that the rising demand for anti-bacterial products from generation X due to its flavor and nutritious ingredients is expected to spur market expansion during the forecast period.
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The Ultra High temperature milk market is segmented into product type, flavor, distribution channel, region, and competitive landscape. Based on product type, the global Ultra High-temperature milk market is segmented into whole, semi-skimmed, and skimmed. Among these, the skimmed UHT milk held the largest share due to the low-fat content of these products, which draws a sizable consumer base with wholesome drinking habits. The variety of flavors and texture advantages, the skimmed products offer are credited with segment growth. Additionally, during the forecast period, demand for the segment is expected to be driven by the high protein and calcium content of products made from skim milk.
With regards to flavor, the global ultra high-temperature milk market is segmented into flavored and unflavored. Among these, unflavored UHT milk dominated the market during the forecast period because such products are used frequently and have a sizable customer base. Additionally, owing to its use in preparing homemade beverages, unflavored UHT milk’s longer shelf life is anticipated to boost the segment’s growth during the forecast period.
In terms of distribution channel, the global ultra high temperature milk market is segmented into departmental stores, convenience stores, supermarkets/hypermarkets, online, and others (direct sales, etc.). Among these, the online segment is expected to be the fastest growing segment in the market during the forecast period. The online distribution channel has gained popularity among consumers due to factors such as increasing usage of internet as well as mobile users, etc. Moreover, major market players are focusing toward offering their products through this platform to expand their consumer base. Such factors are anticipated to further enhance the growth of online sales.
On the basis of region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these regions, Europe dominated the market during the forecast period because the need for dairy products is expanding rapidly in nations such as Germany, Belgium, and the Netherlands. There is a high demand for UHT milk in this region. In addition, a significant increase in per capita consumption of dairy products has been seen over the past five years. UHT milk is more accessible to produce and distribute than other conventional products. Regarding the consumption of pasteurized goods such as UHT milk as part of a regular diet, a similar trend has been noticed among Danish consumers.
Key market players operating in the Ultra-High Temperature Milk Market include:
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“The increasing demand for ready-to-eat dairy products and rising disposable income are the key factors driving the growth of the ultra high temperature milk market. Convenience, ease of use, and the extended shelf life of UHT milk are additional factors boosting market revenue growth. Pasteurization technology advancements are anticipated during the forecast period to support the market’s revenue growth. There are several benefits to aseptic processing and packaging over conventional pasteurization. Aseptic processing and packaging benefits include reduced need for refrigeration during storage and distribution, lower energy costs, and increased shelf life.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Ultra-High Temperature Milk Market, Global Industry Size, Share, Trends, Opportunity, and Forecast 2017-2027 Segmented By Product Type (Whole, Semi-Skimmed, Skimmed), By Flavor (Flavored Vs. Unflavored), By Distribution Channel (Departmental Stores, Convenience Stores, Supermarkets/Hypermarkets, Online, and Others (Direct Sales, etc.)), By Region, By Company, has evaluated the future growth potential of ultra high temperature milk market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the ultra high temperature milk market.
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