Currently, there is a notable emphasis on improving food quality in economy class, which has historically been criticized for substandard meals. Economy class passengers are crucial to airline revenue, prompting carriers to enhance their meal offerings to retain market share.
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Europe In-Flight Catering Services Market Dynamics:
Trends: The pandemic has heightened food safety standards in in-flight catering, leading to stricter protocols for commercial aircraft kitchens. This shift has increased operational costs for caterers as they adapt to new safety and hygiene standards. Additionally, airlines are employing various strategies to enhance the in-flight dining experience, which could influence market growth over the forecast period.
The UK holds the largest market share in Europe due to the presence of major airlines like British Airways and EasyJet. These airlines are expanding their global reach and introducing new menus onboard. For example, in March 2020, Alpha LSG and Emirates partnered to provide six daily flights between London-Heathrow and Dubai Airport, underscoring the investment in the UK market.
Drivers: The growth of the in-flight catering market in Europe is driven by increased competition among airlines and a focus on enhancing the in-flight dining experience. The rise in international travel and the demand for diverse culinary options are also contributing to market expansion.
Restraints: High operational costs and the need to comply with rigorous food safety regulations can limit market growth. Additionally, the discrepancy between the food provided by in-flight caterers and the expectations of passengers can impact satisfaction levels.
Europe In-Flight Catering Services Market Segment Analysis:
By Aircraft Class: The market is segmented into Economy Class, Business Class, and First Class. Economy Class remains the dominant segment due to its high volume of passengers. Low-cost carriers (LCCs) are expected to generate significant revenue from in-flight food services, with a forecasted contribution of approximately USD 10 billion by 2031. These carriers are increasingly offering premium in-flight dining options as a marketing strategy to attract passengers.
By Source: The market is divided into In-House and Outsourced catering services. The outsourcing segment is anticipated to lead the market due to the broad range of international cuisines available and the stringent food safety regulations. Major airlines prefer outsourcing to ensure compliance with safety standards and to leverage the expertise of specialized catering providers.
By Food Type: The market is segmented into Meals, Bakery & Confectionery, Beverages, and Others. The Bakery & Confectionery segment currently leads the market, with travelers in Europe showing a preference for baked goods. Domestic and intra-European travel is expected to drive this trend, with a growing demand for bakery products like sweet and savory breads, croissants, and cheese confectioneries. Some airlines are transitioning from complimentary to retail food services to boost revenue, as seen with Lufthansa’s introduction of charges for mid-flight food and drinks on long-haul flights.
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Regional Insights:
In the UK, air arrivals fell from 28.60 million in 2020 to 22.84 million in 2021, a decline of 20.1%. However, air arrivals rebounded by nearly 88% in the latter half of 2021. Major airlines like British Airways and EasyJet are expanding their global routes and enhancing their in-flight dining options. Virgin Atlantic, for instance, introduced a new autumn menu and reintroduced popular items across all cabins in October 2021. Investments in the UK market are increasing, as evidenced by Alpha LSG’s partnership with Emirates to operate flights from London-Heathrow to Dubai. These developments are expected to contribute to the market’s growth in the coming years.
Market Key Players:
LSG Group (Germany)
Servair (France)
Newrest Catering (France)
ANA Catering Service Co. Ltd. (U.K.)
Flying Food Group LLC (U.S.)
Gate group (Switzerland)
Lufthansa Service Holding AG (Germany)
Journey Group PLC (U.K.)
Fleury Michon America (Canada)
Delta Dailyfood Canada Inc (Canada)
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2023)
- Past Pricing and price curve by region (2018 to 2023)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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