Event And Exhibition Market, 2024The event and exhibition global market report 2024
Market Size – The event and exhibition market size has grown strongly in recent years. It will grow from $45.01 billion in 2023 to $47.66 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to increased business networking opportunities, consumer demand for experiences, economic growth, government and institutional support, the development of infrastructure, and increased corporate spending on marketing.
The event and exhibition market size is expected to see strong growth in the next few years. It will grow to $60.21 billion in 2028 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to the rise of hybrid and virtual events, the expansion of emerging markets, rising demand for experiential marketing, increased investment in event technology, and growing corporate and consumer events. Major trends in the forecast period include the integration of virtual and augmented reality, sustainable and eco-friendly events, the adoption of AI and automation in event management, data-driven event strategies, and personalized event experiences.
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Scope Of Event And Exhibition MarketThe Business Research Company’s reports encompass a wide range of information, including:
- Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
- Drivers: Examination of the key factors propelling market growth.
- Trends: Identification of emerging trends and patterns shaping the market landscape.
- Key Segments: Breakdown of the market into its primary segments and their respective performance.
- Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
- Macro Economic Factors: Assessment of broader economic elements impacting the market.
Event And Exhibition Market Overview
Market Drivers -The growing investments in corporate conferences and events are expected to propel the event and exhibition market forward, as companies allocate resources for networking, brand promotion, and business development gatherings. These investments drive demand for venues such as hotels, conference centers, and unique spaces, thus increasing revenue. According to the UK Conference and Meeting Survey, in 2022, the UK hosted an estimated 1.02 million conferences and meetings, a sharp rise from 0.44 million in 2021 and 0.2 million in 2020. These events generated $20.96 billion (£16.3 billion) in direct spending compared to $6.3 billion (£4.9 billion) in 2021. Therefore, the rise in investments in corporate events will continue driving the event and exhibition market.
Market Trends – Major companies in the events and exhibitions market are focusing on advancing technology for events and exhibitions, such as advanced transaction infrastructure, to enhance attendee ticketing experiences, streamline operations, and increase engagement by integrating cutting-edge technologies. Transaction infrastructure for event ticketing refers to the technological framework that enables secure payment processing, efficient ticket distribution, real-time validation, and comprehensive management of event tickets. For instance, in August 2023, Leap Event Technology, a US-based event solution company, launched a new integrated merchant services solution designed to streamline payment management for event organizers. This solution, powered by Stripe, is part of Leap’s comprehensive suite of event technology offerings, which includes ticketing and e-commerce products tailored for various sectors such as music, sports, and performing arts. Additionally, the service includes fraud protection tools to ensure secure transactions and is available to clients at no extra cost. This launch aims to improve operational efficiency for event organizers while facilitating easier ticket sales and merchandise transactions.
The event and exhibition market covered in this report is segmented –
1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types
2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types
3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams
4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users
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Regional Insights – Europe was the largest region in the event and exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies – Major companies in the market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG
Table of Contents 1. Executive Summary2. Event And Exhibition Market Report Structure3. Event And Exhibition Market Trends And Strategies4. Event And Exhibition Market – Macro Economic Scenario5. Event And Exhibition Market Size And Growth…..27. Event And Exhibition Market Competitor Landscape And Company Profiles28. Key Mergers And Acquisitions
- Future Outlook and Potential Analysis
- Appendix
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