Overview and Scope
Exam preparation and tutoring refer to the act of teaching or instructing to improve the performance of a student by following a standardized set of instruction. These are used to build critical thinking abilities, increase confidence, and improve subject comprehension. Tutoring gives students one-on-one attention and a personalized learning experience.
Sizing and Forecast
The exam preparation and tutoring market size has grown strongly in recent years. It will grow from $70.15 billion in 2023 to $74.19 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to education system trends, high-stakes examinations, parental aspirations and involvement, competitive college admissions, globalization and language proficiency.
The exam preparation and tutoring market size is expected to see strong growth in the next few years. It will grow to $93.49 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to remote and online learning trends, emphasis on skill-based education, changing testing formats, government initiatives and educational policies, rise of lifelong learning. Major trends in the forecast period include adaptive learning technologies, technological advancements in education, personalized learning platforms, gamification of learning, collaborative learning platforms.
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Segmentation & Regional Insights
The exam preparation and tutoring market covered in this report is segmented –
1) By Tutoring Type: Structured Tutoring, On-demand Tutoring
2) By Tutoring Style: Test Preparation Service, Subject Tutoring Service
3) By Course Duration: Test Preparation Service, Subject Tutoring Service
4) By End-User: K-12 (Schools), Higher Education (College Or Universities), Corporate Or Professional Training
North America was the largest region in the exam preparation and tutoring market in 2023. Asia-Pacific is expected to be the global exam preparation and tutoring market report fastest-growing region in the forecast period. The regions covered in the exam preparation and tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing demand for distance-learning courses is expected to propel the growth of the exam preparation and tutoring market going forward. Distance-learning courses refer to educational courses that enable students to learn remotely from a location other than the educational institution, using technology to access course materials and communicate with instructors and peers. Online course students, like all other students, require ongoing tutor help in distance learning to keep them engaged and motivated. For instance, in January 2022, according to World Economic Forum, a Switzerland-based international non-governmental and lobbying organization, the number of new enrollments in Coursera’s distance learning courses has tripled, reaching 71 million in 2020 and 92 million in 2021. Therefore, the increasing demand for distance-learning courses is driving the growth of the exam preparation and tutoring market.
Key Industry Players
Major companies operating in the exam preparation and tutoring market report are Pearson plc, TAL Education Group, McGraw Hill Education Inc., Cengage Learning Holdings II Inc., Kaplan Inc., Varsity Tutors, The Princeton Review, Sylvan Learning LLC, Chegg Inc., Blackboard Inc., Tutor Doctor International Inc., Catapult Learning LLC, Wyzant Inc., C2 Educational System Inc., Kumon North America Inc., TPR Education IP Holdings, Tutor.com Inc., Preply Inc., GradeStack Learning Pvt. Ltd., Barron’s Educational Series Inc., Mathnasium LLC, TakeLessons, Ambow Education Holding Ltd., BenchPrep, Club Z! Tutoring Services, Skooli Inc., ArborBridge Inc., Manhattan Prep, Magoosh, Tutoring Club LLC, Houghton Mifflin Harcourt Publishing Company, Wiley Education Services
The exam preparation and tutoring market report table of contents includes:
1. Executive Summary
2. Exam Preparation And Tutoring Market Characteristics
3. Exam Preparation And Tutoring Market Trends And Strategies
4. Exam Preparation And Tutoring Market – Macro Economic Scenario
5. Global Exam Preparation And Tutoring Market Size and Growth
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32. Global Exam Preparation And Tutoring Market Competitive Benchmarking
33. Global Exam Preparation And Tutoring Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Exam Preparation And Tutoring Market
35. Exam Preparation And Tutoring Market Future Outlook and Potential Analysis
36. Appendix
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