Exercise and weight loss applications (apps) are digital tools designed to help users track their physical activity, diet, and overall fitness progress. They often include features such as workout plans, calorie counters, and progress monitoring to support weight loss and healthy lifestyle goals. These apps provide personalized recommendations and motivational support to help users stay on track with their fitness objectives.
Sizing and Forecast
The exercise and weight loss apps market size has grown exponentially in recent years. It will grow from $0.80 billion in 2023 to $0.96 billion in 2024 at a compound annual growth rate (CAGR) of 20.4%. The growth in the historic period can be attributed to increased smartphone penetration, growth in health awareness, technological advancements, increased prevalence of obesity, the shift towards personalized fitness, and the influence of social media.
The exercise and weight loss apps market size is expected to see exponential growth in the next few years. It will grow to $2.03 billion in 2028 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to rising smartphone penetration, advancements in wearable technology, growing prevalence of lifestyle diseases, demand for personalized fitness plans, integration of AI and data analytics, and the shift towards remote and home-based workouts. Major trends in the forecast period include increased integration with wearable technology, enhanced AI-driven personalization, growth in virtual and live workout sessions, expansion of holistic health features, rising popularity of gamified fitness experiences, greater emphasis on social community building, and a surge in corporate wellness partnerships.
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Segmentation & Regional Insights
The exercise and weight loss apps market covered in this report is segmented –
1) By Device: Smartphones, Tablets, Wearable Devices
2) By Platform: Android, iPhone Operating System (IOS), Other Platforms
3) By Application : Lifestyle Monitoring, Diet Monitoring, Weight Monitoring, Exercise Monitoring, Other Applications
North America was the largest region in the exercise and weight loss apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exercise and weight loss apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rising prevalence of obesity is expected to propel the growth of the exercise and weight loss apps market going forward. Obesity is a medical condition characterized by an excessive accumulation of body fat, typically defined by a body mass index (BMI) of 30 or higher. The prevalence of obesity is rising due to a combination of sedentary lifestyles, poor dietary habits, and increased consumption of high-calorie, processed foods. Exercise and weight loss apps aid in managing obesity by providing guidance, tracking progress, and promoting adherence to physical activity and dietary goals. For instance, in March 2024, the World Health Organization (WHO), a Switzerland-based intergovernmental organization, reported that approximately one in eight people worldwide were struggling with obesity. This included 2.5 billion adults (aged 18 years and older) who were overweight, with 890 million of them living with obesity. Among adults, 43% were overweight, and 16% were classified as obese. Additionally, the number of overweight children under the age of 5 reached 37 million. Therefore, the rising prevalence of obesity is driving the growth of the exercise and weight loss apps market.
Key Industry Players
Major companies operating in the exercise and weight loss apps market are Google LLC, Nike Inc., Adidas AG, Under Armour Inc., Garmin Ltd., ASICS Corporation, Fitbit Inc., Weight Watchers International Inc., Beachbody LLC, Noom Inc., Appinventiv Technologies Pvt. Ltd., FitOn Inc., Wahoo Fitness LLC, MyFitnessPal Inc., DailyBurn Inc., Jawbone, Lose It!, PlateJoy Inc., Cult.fit, Obé Fitness, Gymshark Ltd, Fittr, HealthifyMe Wellness Private Limited, Nexercise Inc., StrongLifts
The exercise and weight loss apps market report table of contents includes:
1. Executive Summary
2. Exercise And Weight Loss Apps Market Characteristics
3. Exercise And Weight Loss Apps Market Trends And Strategies
4. Exercise And Weight Loss Apps Market – Macro Economic Scenario
5. Global Exercise And Weight Loss Apps Market Size and Growth
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32. Global Exercise And Weight Loss Apps Market Competitive Benchmarking
33. Global Exercise And Weight Loss Apps Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Exercise And Weight Loss Apps Market
35. Exercise And Weight Loss Apps Market Future Outlook and Potential Analysis
36. Appendix
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