Exhibition Global Market Poised for Significant Growth, Projected to Reach $84.06 Billion at a CAGR of 5.8% By 2028

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The exhibition global market report 2024from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.

Exhibition Market, 2024 The exhibition global market report 2024

Market Size –

The exhibition market size has grown strongly in recent years. It will grow from $63.49 billion in 2023 to $67.10 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to increasing disposable incomes, urban development, and cultural investments, government grants and support, and cultural tourism growth.
The exhibition market size is expected to see strong growth in the next few years. It will grow to $84.06 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to sustained urban revitalization efforts, advancements in digital and interactive technologies, expanding global cultural exchange programs, a rising focus on arts education, and public engagement. Major trends in the forecast period include virtual and hybrid exhibitions, increasing use of interactive and immersive technologies, the growth of specialized and niche exhibitions, an emphasis on sustainability and eco-friendly practices, and the rise of data-driven and personalized experiences.

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Scope Of Exhibition Market

The Business Research Company’s reports encompass a wide range of information, including:

1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.

2. Drivers: Examination of the key factors propelling market growth.

3. Trends: Identification of emerging trends and patterns shaping the market landscape.

4. Key Segments: Breakdown of the market into its primary segments and their respective performance.

5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.

6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Exhibition Market Overview

Market Drivers –

The growing arts and cultural industries are expected to propel the exhibition market, as rising disposable incomes and changing spending habits increase investment in cultural and artistic experiences. Exhibitions provide essential platforms for showcasing artistic works, engaging the public, facilitating cultural exchanges, and promoting market development. According to the National Endowment for the Arts (NEA), the arts and cultural industry economy grew by 4.8% between 2021 and 2022. This growth in arts and cultural industries is expected to drive the exhibition market, offering more opportunities for artistic promotion and community engagement.

Market Trends –

Major companies operating in the exhibition market are focused on developing digitally advanced event and exhibition planning products, such as mobile applications (apps), to enhance attendee engagement, streamline operations, and offer innovative solutions for a seamless event experience. Mobile apps provide comprehensive tools for managing event schedules, exhibitor logistics, attendee registration, and interactive features to streamline the planning and execution of exhibitions and events. For instance, in November 2023, Simpleview, a US-based provider of marketing software, introduced the Eventsforce mobile app, designed as a cost-effective solution for tourism event organizations aiming to enhance attendee engagement. The app offers user-friendly features for attendees, exhibitors, sponsors, and organizers, including seamless integration with major association management systems (AMS) or customer relationship management (CRM) and event management systems, mobile and desktop access, advanced QR code scanning, and gamification tools to boost engagement.

The exhibition market covered in this report is segmented –
1) By Exhibition: Traditional Exhibitions, Virtual Exhibitions, Hybrid Exhibitions
2) By Revenue Stream: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services
3) By Enterprise Size: Large Enterprise, Small And Midsize Enterprise (SME)
4) By Industry: Consumer Goods And Retail Sector, Hospitality Sector, ART Fuel Forum (AFF) And Energy Sector, Automotive And Transportation Sector, Industrial Sector, Entertainment Sector, Other Industries

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Regional Insights –

North America was the largest region in the exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Key Companies –

Major companies in the market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group

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