Overview and Scope
Eye tracking is a technology and methodology used to monitor and record the movement and focus of a person’s eyes as they view a visual stimulus, such as a screen, image, or physical environment. This technology allows researchers to understand where a person is looking, how long they spend looking at specific areas and the patterns of their gaze.
Sizing and Forecast
The eye tracking market size has grown rapidly in recent years. It will grow from $1.96 billion in 2023 to $2.22 billion in 2024 at a compound annual growth rate (CAGR) of 13.4%. The growth in the historic period can be attributed to research and academic applications, emergence of virtual reality (VR) and augmented reality (AR), usability testing in user experience (ux) design, medical and healthcare applications, gaming industry integration.
The eye tracking market size is expected to see exponential growth in the next few years. It will grow to $5.82 billion in 2028 at a compound annual growth rate (CAGR) of 27.3%. The growth in the forecast period can be attributed to expanded applications in automotive industry, advancements in wearable devices, attention-based content creation, health monitoring and biometrics, increasing consumer electronics adoption. Major trends in the forecast period include rise of remote work and collaboration tools, accessibility and assistive technologies, market research and advertising, widespread adoption in consumer electronics, gaze-based advertising and market research, advancements in remote eye tracking.
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Segmentation & Regional Insights
The eye tracking market covered in this report is segmented –
1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography
2) By Component: Hardware, Software
3) By Location: Remote, Mobile
4) By Application : Healthcare, Retail, Research, Automotive, Consumer Electronics, Other Application
North America was the largest region in the eye tracking market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing demand for assistive communicators is expected to drive the eye-tracking market. Assistive communicators are tools that aid individuals with communication impairments by facilitating or augmenting their ability to express thoughts, ideas and needs. Eye-tracking technology allows users to control and navigate assistive communicators by tracking their eye movements, enabling a more natural and efficient means of communication. For instance, in May 2022, a report published by The World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), two prominent United Nations agencies that play vital roles in international public health and child well-being, disclosed that over 2.5 billion individuals require one or multiple assistive products, such as wheelchairs, hearing aids, or communication and cognition-supporting applications. The report highlights that this figure is projected to increase to 3.5 billion by 2050, primarily because of global population aging and the growing incidence of non-communicable diseases. Therefore, increased demand for assistive communicators is expected to propel the growth of the eye-tracking market.
Key Industry Players
Major companies operating in the eye tracking market report are Tobii AB, Varjo, Smart Eye AB, RealEye, Xsens Technologies B.V., Noldus Information Technology, Seeing Machine, Sensomotoric Instruments (SMI), iMotions A/S, NovaSight, Eyegaze Inc., Clearview Eye Clinic, Element Human Ltd., Ergoneers GmbH, Eye Tracking Inc., Gazepoint Research Inc., LC Technologies Inc., 4tiitoo AG, The Eye Tribe, Emotiv Inc., Mirametrix Inc., EyeTech Digital Systems, Polhemus, SR Research, PRS IN VIVO, Phoenix Research Labs, GazeHawk, Pupil Labs
The eye tracking market report table of contents includes:
1. Executive Summary
2. Eye Tracking Market Characteristics
3. Eye Tracking Market Trends And Strategies
4. Eye Tracking Market – Macro Economic Scenario
5. Global Eye Tracking Market Size and Growth
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31. Eye Tracking Market Other Major And Innovative Companies
32. Global Eye Tracking Market Competitive Benchmarking
33. Global Eye Tracking Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Eye Tracking Market
35. Eye Tracking Market Future Outlook and Potential Analysis
36.Appendix
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