Overview and Scope
Eyelash serum refers to a beauty product designed to enhance and promote the growth of natural eyelashes. It is used to create stronger, thicker, and more resilient lashes while also reducing breakage, strengthening the roots of the lashes at the dermis, and stimulating hair follicles to promote growth.
Sizing and Forecast
The eyelash serum market size has grown rapidly in recent years. It will grow from $1.03 billion in 2023 to $1.14 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increasing awareness of skincare, rising disposable income, changing lifestyles, rising urbanization, growing aging population..
The eyelash serum market size is expected to see strong growth in the next few years. It will grow to $1.58 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to rising beauty consciousness, e-commerce growth, sustainable and eco-friendly solutions, expansion in emerging markets, influencer and social media impact.. Major trends in the forecast period include smart and connected devices, integration of biometric data, ai-powered skincare analysis, dual-purpose devices, innovations in materials and design..
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Segmentation & Regional Insights
The eyelash serum market covered in this report is segmented –
1) By Type: Lash Primer, Peptides
2) By Ingredients: Organic, Conventional
3) By Distribution Channel: Hypermarkets And Supermarkets, Specialty Stores, Online Sales Channel, Other Distribution Channels
Asia-Pacific was the largest region in the eyelash serum market in 2023. The regions covered in the eyelash serum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising demand for cosmetics and personal care products is driving the growth of the eyelash serum market. Cosmetics and personal care products are a broad category of items we use to maintain, enhance, or alter our appearance, hygiene, and overall well-being. Eyelash serum is used in cosmetics and personal care products to promote eyelash growth, enhance the appearance of lashes, and give a makeover to the face. For instance, in May 2023, according to The Cosmetic, Toiletry, and Perfumery Association, a UK-based organization, the sales of color cosmetics reached 118,172,000 units in 2022, compared to 112,257,000 units in 2021. Therefore, rising demand for cosmetics and personal care products will propel the growth of the eyelash serum market going forward.
Key Industry Players
Major companies operating in the eyelash serum market report are LVMH Group, Christian Dior S, L’Oréal S.A, Estée Lauder Companies, Shiseido Company, Rimmel London, Neutrogena, Maybelline, Allergan PLC, RapidLash, E.l.f. Cosmetics Inc., Tarte Cosmetics, Rodan & Fields, Lancer, Too Faced, Benefit Cosmetics LLC, Topix Pharmaceuticals Inc., Peter Thomas Roth, Neulash, Pacifica Beauty LLC, RevitaLash, Covergirl, Grande Cosmetics LLC, Vichy, Ardell International Inc., Lash Food, Skin Research Laboratories, JB Cosmetics Group, Replenix, Olay
The eyelash serum market report table of contents includes:
1. Executive Summary
2. Eyelash Serum Market Characteristics
3. Eyelash Serum Market Trends And Strategies
4. Eyelash Serum Market – Macro Economic Scenario
5. Global Eyelash Serum Market Size and Growth
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31. Eyelash Serum Market Other Major And Innovative Companies
32. Global Eyelash Serum Market Competitive Benchmarking
33. Global Eyelash Serum Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Eyelash Serum Market
35. Eyelash Serum Market Future Outlook and Potential Analysis
36.Appendix
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