The global eyeliner market is experiencing steady growth, driven by increasing demand for cosmetic products, evolving beauty trends, and a surge in online sales channels.
According to the TechSci Research report titled “Global Eyeliner Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” the Global Eyeliner Market reached USD 6.2 Billion in 2022 and is expected to grow at a CAGR of 5.85% from 2024 to 2028. This growth is attributed to evolving beauty trends, increased awareness of personal grooming, and the continuous expansion of the beauty and fashion industry. Online sales channels, emphasizing clean and green beauty, inclusivity, diverse product offerings, hybrid formulations, and customization, are major contributors to market dynamics. Despite this growth, challenges such as competition, evolving regulations, sustainability concerns, counterfeit products, and alignment with consumer preferences persist.
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The Global Eyeliner Market thrives on dynamic drivers that foster innovation, diversity, and consumer-centric approaches. A primary driver is the ever-changing landscape of beauty trends. As societal norms shift, consumers seek diverse eyeliner options to complement unique styles. The demand for various formulations, colors, and application techniques rises as eyeliner becomes a canvas for creativity. Increased awareness of personal grooming is another pivotal driver. Consumers, influenced by beauty influencers and makeup artists on social media, incorporate eyeliner into their daily routines, contributing to a polished appearance.
The expanding beauty and fashion industry acts as a significant catalyst, ensuring that eyeliner products continuously undergo innovation to keep pace with dynamic trends. Online sales channels, dominated by e-commerce platforms, revolutionize accessibility, offering a vast array of options globally. The convenience of online shopping, coupled with digital marketing influence, substantially contributes to market growth. Continuous innovations in eyeliner formulations and applicators drive the market, with brands investing in research and development to meet evolving consumer expectations.
Clean and green beauty practices reshape the eyeliner market, with consumers increasingly conscious of ingredients and environmental impact. Brands respond by offering formulations free from harmful chemicals, adopting eco-friendly packaging, and embracing sustainability initiatives. In conclusion, the Global Eyeliner Market is driven by evolving beauty trends, heightened personal grooming awareness, the expanding beauty and fashion industry, online sales channels, and continuous innovations. These drivers contribute to a vibrant market, catering to diverse consumer preferences, sustainability, and technological advancements. Online sales channels, with their convenience, variety, and accessibility, dominate the market, offering a seamless shopping experience and digital engagement.
Major companies operating in Global Eyeliner Market are:
- L’Oreal S.A.
- LG Household & Healthcare Limited.
- Christian Dior SE
- Chanel S.A.
- Iredale Mineral Cosmetics, Ltd
- Markswin International Corporation
- Kao Corporation
- The Estée Lauder Companies Inc.
- Mary Kay Inc
- Modi-Mundipharma Beauty Products Pvt Ltd.
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Mr. Karan Chechi, Research Director at TechSci Research, stated, “The Global Eyeliner Market is marked by an array of drivers that fuel its growth. Evolving beauty trends, increased personal grooming awareness, expansion in the beauty and fashion sector, online sales channel dominance, and continuous innovations in formulations and applicators are the key factors propelling the market. These drivers cater to a diverse range of consumer preferences, foster sustainability, and leverage technological advancements. The market embraces clean and green beauty practices while also embracing inclusivity and customization, ensuring it remains attuned to the evolving needs and values of consumers. Despite its growth, the market contends with challenges, including competition, regulatory changes, sustainability concerns, counterfeit products, and changing consumer preferences.”
The report, titled “Eyeliner Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Liquid, Pen, Powder, Wax, Others), By End User (Personal, Professional), By Sales Channel (Supermarkets/Hypermarkets, Convenient Stores, Specialty Stores, Online, Others), By Region, By Competition, 2018-2028,” evaluates the future growth potential of the Global Eyeliner Market, providing statistics & information on market size, structure, and future market growth. The report aims to provide cutting-edge market intelligence and assist decision-makers in making sound investment decisions, identifying and analyzing emerging trends, along with essential drivers, challenges, and opportunities in the Global Eyeliner Market.
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