Overview and Scope
Facial makeup refers to the products and techniques used to enhance the appearance of the face. It helps create a polished and enhanced appearance and allows self-expression and creativity. It also highlights features, creates a more uniform complexion, and expresses personal style.
Sizing and Forecast
The facial makeup market size has grown strongly in recent years. It will grow from $9.06 billion in 2023 to $9.73 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to increased consumer awareness of ingredients, increase in the awareness regarding beauty consciousness, consumer trends, clean beauty movement, health and wellness trends.
The facial makeup market size is expected to see strong growth in the next few years. It will grow to $7.4 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to rise of e-commerce and omnichannel retailing, the growing number of young and working women population, rise in influencer marketing, diversity and inclusivity, celebrity and designer collaborations. Major trends in the forecast period include regulatory compliance and safety concerns, technological advancements in formulations and application, hyper-personalization with AI and AR, inclusivity and diversity, sustainable packaging.
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Segmentation & Regional Insights
The facial makeup market covered in this report is segmented –
1) By Type: Face Powder, Concealer, Foundation, Blush, Contouring And Highlighting, Bronzer, Primer, Other Types
2) By Source: Natural, Organic, Chemical
3) By Price: Economic, Premium
4) By Distribution Channel: Hypermarkets Or Supermarkets, Specialty Stores, Online, Other Distribution Channels
5) By End-User: Women, Men
North America was the largest region in the facial makeup market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
A rise in influencer marketing is expected to propel the growth of the facial makeup market going forward. Influencer marketing is a form of marketing that involves collaborating with individuals who have a significant following on social media to promote a brand’s products or services. Influencer marketing is a popular strategy in face makeup to present items in use, offer product reviews, and give makeup tips. Influencer marketing helps beauty firms access a wider audience, build brand awareness, and boost sales. For instance, in February 2024, according to Benchmark Company LLC, a US-based venture capital firm, influencer marketing experienced a significant increase, reaching $21.1 billion in 2023, a 29% rise from the $16.4 billion recorded in 2022. Therefore, the increase in influencer marketing is driving the growth of the facial makeup market.
Key Industry Players
Major companies operating in the facial makeup market are Procter & Gamble, Shiseido Company, Limited, L’Oréal, Coty Inc., Estée Lauder Companies, Avon Company, Revlon, Amway Corp., LVMH Moet Hennessy Louis Vuitton, Oriflame Holding AG, Kao Corporation, Unilever, Lotus Herbals,, Oriflame Cosmetics AG, CHANEL, Giorgio Armani S.p.A., Johnson & Johnson Services, Inc., Natura and Co Holding SA, Clarins Group, Henkel AG & Co. KGaA , L Brands, Lakme, Dr. Babor GmbH and Co. KG, Groupe Clarins, Grupo Boticario, Kose Corp., Mary Kay Inc., Nature Republic OC, Nutriglow Cosmetics Pvt. Ltd.
The facial makeup market report table of contents includes:
1. Executive Summary
2. Facial Makeup Market Characteristics
3. Facial Makeup Market Trends And Strategies
4. Facial Makeup Market – Macro Economic Scenario
5. Global Facial Makeup Market Size and Growth
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32. Global Facial Makeup Market Competitive Benchmarking
33. Global Facial Makeup Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Facial Makeup Market
35. Facial Makeup Market Future Outlook and Potential Analysis
36. Appendix
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