The growing demand for cosmetic products, the increasing popularity of social media, and the expanding number of salons & makeup artists worldwide are influencing the global false eyelashes market.
According to TechSci Research report, “False Eyelashes Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global false eyelashes market is expected to grow during the forecast period owing to the factors such as increasing working women population along with the rising consumer spending on cosmetics products. False eyelashes are applied to natural hair to lengthen, add volume, or transform the way it looks. As a result, consumers’ growing desire to improve their physical appearance and consistently rising disposable income fuel the demand for self-grooming products like fake eyelashes. The purchasing habits and living standards of middle-class population are fast changing as a direct result of the rise in per capita disposable income. In addition, fashion and entertainment sectors have become essential for false eyelash items.
Increased focus of businesses toward client involvement and the introduction of new eyelash tools are anticipated to accelerate the growth of the global false eyelash market significantly. Virtual eye-lashing programs are widely available owing to businesses’ need to increase sales. Regular releases of innovative and inventive material-based artificial eyelashes are also anticipated to fuel market expansion.
Globally, the cosmetics sector has undergone significant growth and transformation in the past few years. The expansion of the cosmetic industry has been extensively fueled by the increasing number of women, willing to spend a significant amount of money on cosmetics. Although many different cosmetic products exist, the demand for lash extensions has grown dramatically.
The global market for fake eyelashes has grown because of the tendency towards larger eyes and longer eyelashes. As technology develops and everything becomes cunning, false eyelash producers are attempting to develop smart eyelashes that can function as a switch, regulating electronic appliances like lights, and other appliances with a single flicker. False eyelashes with LED lights are also becoming a fashion statement.
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The global false eyelashes market is segmented based on product type, material, end-use, distribution channel, region, and competitive landscape.
Based on product type, the market is segmented into colored lashes, regular lashes, decorative lashes, and others. Among these, colored eyelashes hold the leading share in the market during the forecast period. False eyelashes are now being used more frequently as a result of lifestyle changes and rising makeup product awareness.
Based on material, the market is segmented into human hair, synthetic hair, and others. Among these, the synthetic segment holds the leading share in the market during the forecast period. The segment made of human hair(which is more delicate than synthetic lashes but denser than mink lashes) is anticipated to increase at the fastest rate in the coming years. This is because they closely resemble one’s own natural eyelashes. If preserved in a cool, dry environment, human hair eyelashes can be reused multiple times.
Based on end-use, the market is segmented into salons/parlors, individuals, and fashion & entertainment industry. Among these, the salons/parlors hold the leading share in the market during the forecast period due to increasing number of salons and parlors worldwide.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, exclusive stores, cosmetic stores, departmental stores, online, and others (direct, distributors & dealers). Among these, the online segment is the fastest-growing segment in the market during the forecast period. Customers love these channels due to their convenience. To protect consumers against fake products, many makeup and beauty product businesses have launched their own websites. These websites provide significant discounts multiple times per year.. As a result, consumers shop for the products of their choice within their price range without sacrificing the content, brand, or quality. This aspect is projected to fuel segment expansion throughout the course of the projection period.
Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these, Asia Pacific region holds the leading share in the market during the forecast period. Large manufacturing facilities in China and Indonesia are anticipated to play a significant role in the expansion of the regional market. Additionally, it is projected that the market expansion in the region will be aided by the high consumer spending on beauty goods coming from South Korea and Japan.
It is anticipated that North America would experience substantial expansion in the future years. The region’s market growth is projected to be fueled by the increased promotion efforts being made by lash companies and celebrities across Canada and the United States to boost business earnings.
Key market players operating in the False Eyelashes market include:
- Ardell International, Inc.
- KISS Products, Inc.
- Parfums de Coeur, Ltd
- Kosé Corporation
- The Beauty Box Cosmetics LLP
- House of Lashes A, Inc.
- L’Oreal S.A.
- PAC Cosmetics LLP
- Huda Beauty FZ-LLC
- M.A.C Cosmetics Inc.
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“As technology and intelligence have developed, false eyelash manufacturers have started to create smart eyelashes that can be used as switches to instantly control electronic items like lights and televisions. The current trend among young generations is false eyelashes with LED lights, and they are adopting them quickly. People who want to wear artificial eyelashes find it more alluring because its wide availability of colors. Continuous enhancement of artificial eyelash is an important element that is anticipated to generate significant revenue growth potential for manufacturers operating internationally.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“False Eyelashes Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Colored Lashes, Regular Lashes, Decorative Lashes, and Others), By Material (Human Hair, Synthetic Hair, and Others), By End-Use (Salons/Parlors, Individuals, and Fashion & Entertainment Industry) By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Cosmetic Stores, Departmental Stores, Online, and Others (Direct, Distributors & Dealers), By Region, By Company, has evaluated the future growth potential of false eyelashes globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of false eyelashes globally.
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