The Women, certain transgender males and the genderqueer (non-binary) community utilize feminine hygiene products, often known as menstrual care products. Sanitary napkins/pads, panty liners, tampons, menstrual cups, and period panties are among them. Deodorants, douche, feminine soaps, feminine powders, internal cleansers, feminine wipes, and spray shields are examples of feminine cleansing and deodorizing agents. Sanitary pads are constructed from a variety of materials, including quilted cotton textiles and liquid-impervious superabsorbent polymer layers. These products play an important part in a woman’s reproductive health and in promoting healthy personal hygiene practices to prevent infections. Growing development of personal cleanliness among women, combined with a preference for using simple and convenient sanitary goods, has resulted in a growing need for feminine hygiene products all over the world.
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Over the forecast period, the worldwide feminine hygiene market is likely to develop at a significant rate. This is due to increase in per capita disposable income in many nations and a shift in global population culture. Increasing female personal hygiene awareness, as well as the introduction of low-cost feminine hygiene products, are likely to drive demand for feminine hygiene products over the forecast period. The market has grown globally as a result of development focusing on providing high-quality items with convenient access. The feminine hygiene products market in the world is being propelled by efficient infrastructure that ensures consistent supply and availability to retailers, as well as promotions and media coverage.
In terms of product type, the market is classified into: Tampons, Feminine Hygiene Wash
Sanitary Napkins/Pads, Menstrual Cup, Panty Liners, and Others. When compared to tampons, sanitary napkins/pads give more comfort and are easier to use. In the meantime, rising awareness of menstruation cups is likely to boost demand in the forthcoming years. Furthermore, unlike sanitary napkins and tampons, menstrual cups are environmentally friendly and can be reused, making them a cost-effective solution. In terms of distribution channel, the market can be categorized into Convenience Stores, Supermarkets and Hypermarkets, Retail Pharmacies, Specialty Stores, Online and Others.
Due to rising disposable incomes and increased awareness of female health and hygiene, Asia Pacific is predicted to rise strongly throughout the forecast period. The market for feminine hygiene products is increasing in emerging countries such as India and China, as the stigma around menstrual hygiene is being lifted in the region, and people are becoming more aware of the issue.
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There are several industry players working in the feminine hygiene products market, which include Kimberly-Clark Corporation (U.S.), Prestige Brands (U.S.), Edgewell Personal Care (U.S.), Procter & Gamble (U.S.), Lil-Lets Group Ltd. (UK), Unicharm Corporation (Japan), Glenmark Pharmaceuticals (India), and Hengan International Group Co. Ltd. (China)
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