The Feminine Wipes Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Feminine Wipes Global Market Report 2024, The feminine wipes market size has grown strongly in recent years. It will grow from $2.07 billion in 2023 to $2.24 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to hygiene and convenience, increased women’s health awareness, urbanization and busy lifestyles, advertising and marketing, demographic changes.
The feminine wipes market size is expected to see strong growth in the next few years. It will grow to $3.07 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to health and wellness trends, customization and personalization, online retail and subscription services, eco-friendly packaging, inclusive product design. Major trends in the forecast period include ph-balanced formulas, sensitive skin formulas, sensitive skin formulas, flushable wipes, promotion of feminine health education.
Growing education on menstrual hygiene among the female population is expected to propel the growth of the feminine wipes market going forward. Menstrual hygiene is a hygienic approach during menstruation that can prevent women from infection in the reproductive and urinary tract. Education on menstrual hygiene among the female population helps the feminine wipes market by protecting dignity, building confidence, and strengthening sexual and reproductive health. For instance, in May 2022, the World Health Organization, a Switzerland-based specialized agency of the United Nations responsible for international public health, calls on countries to redouble efforts to strengthen menstrual hygiene measures in schools to control adverse health outcomes. Therefore, this increased awareness of menstrual hygiene among the female population is expected to boost demand for growth of the feminine wipes market during the forecast period.
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The feminine wipes market covered in this report is segmented –
1) By Type: Ordinary, Sanitary
2) By Age group: 5 – 15 years, 16 – 30 years, 31 – 45 years, 46 – 60 years, 61 and above
3) By Distribution Channel Outlook: Supermarkets and Hypermarkets, Convenience Stores, Pharmacies and Drugstores, Online, Other Distribution Channels
The shift in consumer preferences towards innovative and organic products is an emerging trend gaining popularity in the feminine wipes market. Organic feminine wipes are manufactured using bio-degradable and natural products and do not contain any harsh chemicals. This has led to more women preferring to use organic feminine wipes. For instance, in 2021, according to a survey conducted by Aditi organic certifications Pvt Ltd., an Indian based- government-accredited organic certifications agency, of the 550 consumers participating in the survey from 5 metro cities in India, 62% of consumers reported that they buy organic products frequently. This indicates that more consumers are interested in using organic products.
The feminine wipes market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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