Flavoured Water Market Overview
The Flavoured Water Market was valued at USD 30.24 billion in 2023 and is projected to grow to USD 50.50 billion by 2030, with a compound annual growth rate (CAGR) of 7.6% during the forecast period. This growth is driven by increasing consumer preferences for healthier alternatives to sugary beverages and the rising awareness of the health benefits of drinking water. Flavoured water, which includes added vitamins, minerals, sweeteners, and natural or artificial flavors, offers a healthier option to traditional sodas and other soft drinks.
Flavoured Water Market Report Dynamics:
Drivers:
Shift Towards Health-Conscious Beverages: Consumers are increasingly opting for flavoured water over sugary drinks as they become more aware of health risks such as obesity and diabetes. Flavoured waters typically contain fewer calories and sugars than carbonated soft drinks, making them a more appealing option for health-conscious consumers.
Rising Disposable Income: Increased purchasing power, especially in developing markets, has led to a higher demand for premium beverages such as flavoured water.
Growing Popularity of Sparkling Waters: Sparkling flavoured water, which offers the fizz of carbonated drinks without the calories and sugars, has seen a surge in demand, particularly among younger, health-conscious consumers. This category accounted for 59.2% of the market share in 2023.
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Restraints:
Availability of Substitutes: Flavoured water faces competition from a variety of substitutes such as fruit-infused water, unsweetened iced tea, and other low-calorie beverages. These alternatives often provide similar health benefits without the use of artificial ingredients or added sweeteners.
Concerns Over Packaging: The widespread use of plastic bottles in the flavoured water industry has raised environmental concerns. Although plastic bottles are recyclable, there is a growing preference for more sustainable packaging solutions.
Opportunities:
Expansion of Organised Retail Stores: The growth of supermarkets and hypermarkets is providing flavoured water manufacturers with increased exposure. Supermarkets now account for 62.3% of the distribution channel market, allowing consumers access to a wider range of flavoured water products.
Technological Advancements in Product Formulation: Companies are increasingly investing in the development of flavoured water products with enhanced health benefits, such as added proteins and vitamins. These innovations are expected to attract health-conscious consumers and drive market growth.
Flavoured Water Market Regional Insights
The report includes a thorough analysis of all the factors, market size, growth rate, and import and export in regions. The Regional Analysis used in the report to understand the Flavoured Water market status in various countries. The Flavoured Water market is broadly segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Flavoured Water Market Segmentation
By Type
Sparkling
Still
Others
By Distribution Channel
Supermarket
Convenience Store
Others
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Flavoured Water Market Key Players
The global flavoured water market is highly competitive, with several key players focusing on product innovation, brand expansion, and strategic partnerships to gain a competitive edge. Major players include:
- PepsiCo (U.S.)
- The Coca-Cola Company (U.S.)
- Nestle SA (Switzerland)
- Groupe Danone (France)
- Suntory (Japan)
- Vieve Protein Water (U.K.)
- Hint Water (U.S.)
These companies are adopting strategies like introducing new product flavors, expanding into emerging markets, and focusing on sustainable packaging to attract environmentally-conscious consumers.
Key questions answered in the Flavoured Water Market are:
- What is Flavoured Water?
- What was the Flavoured Water market size in 2023?
- What is the growth rate of the Flavoured Water Market?
- Which are the factors expected to drive the Flavoured Water market growth?
- What are the different segments of the Flavoured Water Market?
- What growth strategies are the players considering to increase their presence in Flavoured Water?
- What are the upcoming industry applications and trends for the Flavoured Water Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Flavoured Water Market?
- What segments are covered in the Flavoured Water Market?
- Who are the leading companies and what are their portfolios in Flavoured Water Market?
- What segments are covered in the Flavoured Water Market?
- Who are the key players in the Flavoured Water market?
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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