Overview and Scope
Corporate identity design refers to the visual elements and branding strategies that represent a company and distinguish it from its competitors. It encompasses a cohesive set of design elements and guidelines that create a unified and recognizable image for the organization.
Sizing and Forecast
The corporate identity design market size has grown rapidly in recent years. It will grow from $7.57 billion in 2023 to $8.62 billion in 2024 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to rise in demand for effective brand communication, expansion of global businesses, need for consistent brand representation, increased demand for corporate branding services from small and medium enterprises, rise in demands in emerging countries.
The corporate identity design market size is expected to see rapid growth in the next few years. It will grow to $14.57 billion in 2028 at a compound annual growth rate (CAGR) of 14.0%. The growth in the forecast period can be attributed to growing significance of online presence and digital channels, increasing globalization, increasing demand for corporate branding services, increasing competition among businesses to establish a unique brand identity, growing recognition of the importance of visual communication in brand building. Major trends in the forecast period include advancements in technology, demand for aesthetically designed logos, demand for customization and storytelling, development of visual language, popularity of digital media.
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Segmentation & Regional Insights
The corporate identity design market covered in this report is segmented –
1) By Type: Logo Design, Identity Design, Brand Design
2) By Company Size: Small And Medium Enterprises , Large Enterprises
3) By Application: Business, Government, Other Applications
4) By Industry Verticals: Technology And Information , Finance And Banking, Healthcare, Retail And Consumer Goods, Other Industries
North America was the largest region in the corporate identity design market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate identity design market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing significance of online presence and digital channels is expected to propel the growth of the corporate identity design market going forward. Online presence and digital channels refer to the different methods a brand or business uses to establish and maintain its presence on the internet. The growing significance of online presence and digital channels can be attributed to increased brand awareness and visibility, enhanced customer engagement, improved customer support, and cost-effective marketing. Corporate identity design enhances brand recognition, fosters trust, and improves user experience, all contributing to a stronger, more compelling online presence. For instance, in February 2024, according to a report published by the gov.UK, a UK-based government website, in 2022, the digital sector contributed $171.25 million to the UK economy, accounting for 7.2% of the total UK gross value added (GVA), which represents a slight increase from 7.1% in 2021, based on current prices. Therefore, the growing significance of online presence and digital channels is driving the growth of the corporate identity design market.
Key Industry Players
Major companies operating in the corporate identity design market are Frog Design Inc., WPP PLC, Omnicom Group Inc., Interpublic Group , Avery Dennison Corp, ACCO Brands Corp., VistaPrint , Trotec Laser Inc., Drytac Corp., FASTSIGNS International Inc, Signarama Inc., Lippincott Williams & Wilkins, Pentagram, Image360, Laminators Inc., Signs By Tomorrow co., IDEOWORKS Digital Marketing Agency, DesignerPeople, Wieden+Kennedy, Chermayeff & Geismar & Haviv, OH! Design Studio, King of Hearts , Conceptory, NinjaPromo, Gemini Sign Letters
The corporate identity design market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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