The Functional Beverages Global Market Report 2020-30 by The Business Research Company describes and explains the global functional beverages market and covers 2015 to 2020, termed the historic period, and 2020 to 2025, termed the forecast period, along with further forecasts for the period 2025-2030. The report evaluates the market across each region and for the major economies within each region.
The Functional Beverages Global Market Opportunities And Strategies Report covers functional beverages market drivers, functional beverages market trends, functional beverages market segments, functional beverages market growth rate, functional beverages market major players, and functional beverages market size.
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The functional beverages market report focuses particularly on identifying the trends, opportunities, and strategies that can lead to success. O&S reports are available off the shelf and can be delivered to clients on the day of purchase.
Functional Beverages Global Market Opportunities And Strategies Report is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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Trends in the market include:
Natural Botanicals Infused Drinks-
Natural botanical infused drinks are the latest trend predominant in the functional beverages market. Natural botanicals are extracted from plant parts such as roots, flowers, fruits, leaves, or seeds and offer various functional benefits ranging from enhancing memory to boosting energy, burning fat, and providing immune system support. Key companies operating in the market are introducing several types of drinks that are infused with natural botanicals. For instance, Binggrae, South Korean beverage manufacturing company manufactures Kanguru, an Australian functional botanical infusion drink which contains five natural botanicals yerba mate, guarana, Schisandra, Korean red ginseng, and green tea. Within five weeks of its launch, the company expected sales to exceed 500,000 cans across 24,000 convenience stores in South Korea. Hence, natural botanical infused drinks are gaining immense popularity in the functional beverages market.
Relaxation Drinks-
Energy drinks spiked with caffeine and other stimulating ingredients have been in demand for many years, but recently, some consumers are shifting their preferences to ‘relaxation drinks’ for purposes such as switching off from busy lifestyles, a good night’s sleep, elevated happiness quotients, stress relief, or as calming beverages. Brands such as Just Chill and Tyme Out offer caffeine-free functional beverages that provide stress relief and promote sleep. Relaxation drinks first launched in Japan in the mid-2000s, and have since made their way into the US market. Some relaxation drinks manufacturers are targeting working professionals and busy mothers who require additional functional attributes in their daily lives. A leading manufacturer of relaxation beverages is Tranquini, which offers beverages including ingredients such as chamomile, lavender, and green tea extracts. The brand is already available in many European, Asian, and African markets.
The market is segmented:
By Type-
a. Energy Drinks
b. Sports Drinks
c. Nutraceutical Drinks
d. Dairy-Based Beverages
e. Juices
f. Enhanced Water
g. Others
By Function-
a. Health and Wellness
b. Wealth Management
By Distribution Channel
a. Brick and Mortar
b. Specialty Foodservice Stores
c. Online
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