There is a growing consumer preference for flexible and innovative packaging of food and beverage products to maintain the quality and freshness of packaged products. This is leading to increased demand for PVDC coated films in the global food and beverage industry as PVDC coated films keep food fresh and prevent external contamination. The demand for PVDC coated films in the food and beverage sector is expected to increase, especially in the packaging of meat and meat-related products.
According to research, the global PVDC coating film market is expected to exceed USD 12 billion by the end of 2028. This growth can be attributed to the barrier properties and extended shelf life of the PVDC coated film.
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Factors driving revenue growth of the PVDC coating film market
One of the major factors driving the demand for PVDC coated films is their environmental friendliness. PVDC coated film has low environmental impact. Manufacturers must comply with stringent regulatory laws related to sustainability and are focused on reducing their carbon footprint. Compared to other high-barrier films, PVDC coated film emits less carbon dioxide, contributing to the prevention of global warming. PVDC coated film also contributes to energy savings by reducing energy consumption as a low-impact material. These factors are favorably driving the growth of the global PVDC coating film market. Another important driver of PVDC coated film market growth is the continued demand for blister packaging in the pharmaceutical industry in developed and emerging economies.
Global PVDC market growth due to shift to alternatives due to film structure distortion and high cost
While PVDC coating film helps to keep food fresh and prolongs shelf life, the presence of chlorine in the chemical composition of PVDC coating film causes the film to turn yellow with age and become brittle and brittle after a period of time. Manufacturers are slowly moving towards better alternatives to PVDC coated films that can keep their products fresh for a much longer period of time. Additionally, PVDC coated films are witnessing price increases, resulting in surging costs across major end-use industries. The high price point is another factor that drives manufacturers to find better cost-effective alternatives. PVDC coated films require special flexographic transducers to aid in adhesive bonding for lamination. This makes it difficult for manufacturers to add brand and product-related information to packaging films. All these factors are expected to limit the revenue growth of the PVDC coated film market to some extent.
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PVDC coating film manufacturer focusing on product innovation and expanding production capacity to increase market share
Manufacturers of PVDC coated films are focusing on R&D to innovate their product offerings by adding additional features that enhance the barrier properties of PVDC coated films to extend the shelf life of perishable foods. Another strategy adopted by the major players in the PVDC coated film market is to expand their product portfolio and production capacity to meet the needs of major end-use industries. As emerging markets in Asia Pacific provide lucrative growth potential, Future Market Insights recommends that key players in the PVDC Coated Films market should target regional markets within the Asia Pacific to expand their presence in the PVDC Coated Films market. .
For more information on the PVDC Coated Films market, please contact an analyst at Future Market Insights at [email protected].
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This is because these products require an adequate moisture barrier and high oxygen, and PVDC coated films provide these functions. This burgeoning demand in the F&B industry is creating lucrative opportunities for manufacturers of PVDC coated films, as revealed in a new report from leading research firm Future Market Insights.
